U of L has launched a website promoting Lamar Jackson

Louisville QB and Heisman Trophy front-runner Lamar Jackson visited with the media on Monday

The University of Louisville has launched a new website to promote its sophomore quarterback sensation Lamar Jackson for the Heisman Trophy.

The site, Lamar8.com, details the growing list of accomplishments, including a number of NCAA and school records that the dual-threat quarterback continues to set on a weekly basis.  His game-by-game performances, quotes and comparisons to prior Heisman Trophy winners all help make up the impressive online marketing tool.

"It's pretty cool," Jackson said.  "I don't know who made it, but I like it."

The new online presence comes on the heels of a school produced hype video promoting Jackson for the Heisman Trophy.

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Jackson surged to the front of the Heisman Trophy race during the first weeks of the season.  He's remained the clear front-runner since the Cardinals 63-20 victory over ACC Atlantic Division rival Florida State.  Multiple online expert polls, including ESPN.com, list Jackson has the heavy favorite to win college football's premier individual award.

"You know with the way he's performed," Petrino said of his quarterback following five games. "With the numbers he's put up and how exciting of a football player that he is and the style that he's played - I think he's set the bar very high for everyone else."

Through six games, the product of Pompano Beach, Fla., is the nation's leader in total touchdowns (30), rushing touchdowns (15), points responsible for (180), and points per game (30) and he checks in at No. 2 nationally in total offense per game (439.7) and yards per completion (15.8). He owns the record for ACC record for total offense (610) in a game and became first player in ACC history with 15 rushing touchdowns and 15 passing touchdowns in the same season.

It's those numbers, which are just a sampling of what he's already achieved, that have local and national media frequently asking Jackson for his thoughts on the buzz surrounding his play.  His answer has never wavered.

"I don't think about it to much," he said again on Monday afternoon, adding that his focus remains "trying to win games."

With numbers that outpace recent Heisman winners Robert Griffin III, Cam Newton, Vince Young and Johnny Manziel at this point of the season, the Cardinals signal-caller has essentially already cemented his spot at the award ceremony held in New York City in December.

As a youngster playing youth football and into his high school days, Jackson often made a point to watch the Heisman Trophy Awards program on television.  While watching through the years, he'd often imagine himself being chosen as the college football's most outstanding player.

"Growing up, every kid should think that, if you play football," he said.  "I thought about it then, but now that its in my face it still hasn't hit me."


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