"To be able to tie in to a station with WHAS' magnitude, the largest station in the state, will provide us the [best] type of coverage for our fans," U of L Vice President of Athletics Tom Jurich said at Thursday's announcement. "We're the big winners."
The deal reportedly will be worth between $600,000-$1,000,000 annually to U of L, depending on how games WHAS broadcasts each year. In 2003-04, WRDB, who has held the exclusive rights for broadcast since 1988, televised 19 football and basketball games.
Also, WHAS will broadcast at least ten olympic sports program games annually in a deal that intially will run through 2010. However, the new agreement has roll over clauses built in and could result in WHAS retaining exclusive rights until 2020.
"The olympic sports are the big winners," Jurich explained. "I suspect this is going to get up to about 30 games [being broadcast] when we're all said and done each year for the olympic sports."
"Certainly our football and men's basketball programs are going to carry their own," Jurich continued. "But this will give our olympic sports so much exposure around the state and in the region that we're the big winners in this deal."
U of L coaches Rick Pitino, Tom Collen, Leonid Yellin, and Pam Bustin were in attendance along with former U of L basketball greats Darrell Griffith, Lancaster Gordan and Wiley Brown.