ITV, Bluegrass Brewing Co. team up again

Inside The Ville is extremely proud to announce that the Bluegrass Brewing Company will once again be our official sponsor.

Located in the heart of Saint Matthew's at 3929 Shelbyville Road, the BBC will again be the title sponsor of Inside The Ville radio, broadcast weekly on Xtra Sport 790 AM (WKRD).

"Last year was such a huge success partnering with the Bluegrass Brewing Company that we both wanted to continue the relationship this year," Inside The Ville founder Mike Hughes said. "This year's sponsorship agreement further strengthens our relationship with the BBC, and will provide several unique benefits for Inside The Ville members during each and every U of L game. We're very appreciative of our continued partnership with Pat Hagan and the BBC."

Tonight's Show
UofLU of L Football Director of Operations and former standout receiver Greg Brohm will join ITV at the BBC for Monday's show. Free football posters will also be available. Please join us for the final show prior to the September 4 meeting between the Cards and Cats.

If you print and bring this release with you tonight for the radio show, your first cold beverage (beer or soda) will be on the house (a.k.a. FREE).

As part of the new agreement, Inside The Ville will broadcast its weekly radio program live from the Saint Matthew's brew pub three times per month (first, second and fourth Monday each month), beginning next Monday, August 29 from 5-6 P.M.

The BBC will offer food and drink specials during each live radio broadcast to all patrons attending the show. Inside The Ville will also offer free giveaways to attendees, including the most recent issue of Inside The Ville magazine.

Additionally, the BBC will also serve as the game headquarters for Inside The Ville members again this season. The BBC will offer 25-cent wings and happy hour beers during every game, as well as a pizza and a pitcher of beer special for only $12.99.

For the first time this year, the BBC has also devised a unique plan to benefit ITV members. ITV members now will have a chance to be a part of "Wort Hog" club free of charge. All you'll have to do is ask for an ITV mug when you come in for a game and the BBC will issue a card that will be marked every time you come in for a game. After watching five games at the BBC, you will officially become an ITV/BBC Wort Hog.

Wort Hog members enjoy many special benefits. The main benefit being that you will drink out of the 25oz Wort Hog mug instead of the 20oz imperial pint glass for the same price. Every Tuesday Wort Hog members receieve 25oz drinks for $2.65, and are entitled to free tastes of different micro brewed and imported beer.

"I'm glad to hear [ITV] and the BBC are getting back together," said one Inside The Ville radio listener. "I like both entities, but you're even better together."

We hope you'll join us at the BBC this year to cheer on the Cards!

Visit the Bluegrass Brewing Co. online bbcbrew.com


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