Try walking in the shoes (or loafers) of Jordy Hultberg for a day, then you'll know busy.
One of the most visible personalities in Baton Rouge, Hultberg is one busy guy.
A fixture on the sideline of LSU football games, courtside of LSU and New Orleans Hornets' basketball games and the point man for Team Honda in Baton Rouge, coupled with being a full time father and husband, there is little time for anything else.
A native of New Orleans, Hultberg starred at De LaSalle High School in the mid 1970's before making his way to Baton Rouge. Hultberg came to LSU on a basketball scholarship to play for Dale Brown's Fighting Tigers.
During Hultberg's career, the Tigers grew into a national powerhouse.
Teamed with the likes of Ethan Martin, Willie Sims and the great Rudy Macklin, Hultberg helped lay the groundwork to usher in the golden era of Tiger hoops in the early 1980s.
Hultberg lettered at LSU from 1976-80 and during that time qualified to join the prestigious 1,000-point club. In four seasons, Hultberg scored 1,076 points.
"With no shot clock or three-point line," he said. "It could have been a lot more. A lot of those guys I played with are in the 1,000-point club. So you can imagine how much more it could have been. I played with a lot of great players. It was a really good time."
Following his playing career at LSU, Hultberg stayed on board and joined Brown's staff for three seasons, including the 1981 campaign in which the Tigers went to the Final Four.
In 1983, Hultberg left the bench going to work for LSU's first pa-per-view network, Tiger Vision. He worked with ESPN and Fox Sports as well as Jefferson Pilot Sports broadcasting SEC basketball games, mostly affiliated with the SEC.
"My aim was to remain in live game broadcasting," Hultberg said.
In the late 1980s, Hultberg went to work as an anchor with Baton Rouge's ABC affiliate WBRZ.
"I went to work for them, but I wanted to make sure it didn't interfere with my ability to do live games," Hultberg said. "After seven years though, I realized it was time to move on and pursue my career in broadcast."
Hultberg then joined the LSU Sports Network as the crew's sideline reporter where is most often seen on Saturday night's in Tiger Stadium.
"I don't know what it is like to sit in the stands and watch a game," Hultberg said. "I have access to the locker rooms and I have seen the good times and I have seen the bad times. I have seen the flare ups and the hugs and kisses, tears. It is very fun."
However, there can be those tense moments where Hultberg has to ask a coach a question at halftime after a poor half of football. Hultberg said, though, he and former LSU coach Nick Saban had a good relationship and those questions were never difficult.
"That never bothered me," Hultberg said. "Nick and I had a unique relationship. He trusted me. I know he said some things sometimes tongue in cheek. But he knew I had to do my job and he was doing his. There was never any animosity. It was never a problem."
Aside from sideline reporting, Hultberg does the coaches shows for football and basketball as well as specialty shows including Tiger Tracks and the LSU Sports Journal. Three years ago, Cox Communications joined forces with the relocated New Orleans Hornets and Hultberg signed on as their courtside reporter.
"That was an opportunity I couldn't pass up," he said. "I work all the games, home and away, do the pre and post game shows and host the Byron Scott show."
One of Hultberg's more visible roles is waking in and out of cars on the lot of Team Honda in Baton Rouge in a series of year-long car commercials.
"The people at Team Honda are very good to me," he said.
On top of all of that, Hultberg is a father of four – Jordan, Richard, K-K and seven-month old Catherine.
"We are kind of full circle," Hultberg kidded about him and wife's Shannon newborn daughter.
So how does he do it all?
"I have a wonderful wife who keeps me organized and I find ways to allocate my time wisely," Hultberg said. "It was work ethic I developed while playing sports and I learned very well how to monitor my time wisely. I am a better person when I have things. I am an active person. I am very, very fortunate.
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