Associate AD Rannah Gray leaving LSU

Rannah Gray, a 12-year employee of the LSU Athletic Department, has resigned to enter into private business, director of athletics Skip Bertman announced on Monday.<br><br>Gray leaves LSU to form her own company, which will develop national sports marketing campaigns for clients. She will remain in Baton Rouge.

Gray, who has been employed by the state of Louisiana for 20 years, joined LSU in 1990 as director of marketing and promotions. She was promoted to assistant athletic director in 1991 and then elevated to her current position of associate athletic director in 1992.

 

"I  have had the distinct pleasure of  working with two great athletic directors, Joe Dean and Skip Bertman, who I  remain immensely grateful to for their support and friendship," Gray said. "Both are incredible motivators with a gift for convincing people they can do great things, which I suppose is how I  got the courage to pursue my own dreams.

 

"I  have had the distinct pleasure of  working with two great athletic directors, Joe Dean and Skip Bertman, who I  remain immensely grateful to for their support and friendship," Gray said. "Both are incredible motivators with a gift for convincing people they can do great things, which I suppose is how I  got the courage to pursue my own dreams.

 

"I had the privilege of being on an incredible team at LSU, but this is a great opportunity that I really couldn't pass up. One of the first things I'll be working on is a privately funded campaign for the state of Louisiana so I'll be working with our state officials, Congressional delegation and sports teams in Louisiana. This is a very exciting challenge."

 

At LSU, Gray was responsible for all activities involving sales, marketing, event promotions, advertising, ticket office operations, and radio and television operations. She also developed LSU's current corporate sponsorship program, which raises over $3 million annually, and since it's inception, has generated nearly $15 million for LSU athletics. She was also involved in the formation of LSUsports.net, the nation's most-viewed college website. 

 

In 1998, Gray was honored for her work in the marketing community when she was named the Marketer of the Year in Baton Rouge by Sales and Marketing Executives International.

 

"Rannah was a tremendous asset to this department," Bertman said. "She did a great job of marketing and promoting our teams and the money she was able to generate with her corporate partnership program was outstanding.

 

"There probably aren't 20 people in the country with the experience that she has and we are certainly going to miss her. We wish her well in all of her future endeavors."

 

Gray, a native of Chatawa, Miss., managed several local and statewide political campaigns and served as the undersecretary of management and finance for the Louisiana Secretary of State from 1980-88. She became a partner in a Baton Rouge-based public relations firm in 1988 before joining LSU in 1990.

 

Gray earned her bachelor's degree in journalism from LSU in 1976 and her master's degree in journalism in 1978.

 


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