EAST LANSING, MI - Michigan State Spartans publisher Nate Caminata needed to establish a presence at the SpartansInsider.com web site. A startup affiliate under the TheInsiders.com network, SI lacked both a community and a voice, two prerequisites for a successful and fan-oriented web site. In his search for the perfect partner, Caminata may have got more than he bargained for.
On Friday, SpartansInsider.com announced a partnership with EnlightenedSpartan.com, or perhaps more bluntly, ES, the most popular independent Michigan State web site on the internet. Independent being the key word.
The partnership will allow the infamous ES(who will remain anonymous) to write columns for SpartansInsider.com, adding flavor, interest, and perhaps more importantly, a fans view to the online Michigan State podium. A prominent link exchange is also planned.
"Im a bit nervous, but still incredibly pumped," said Caminata. "The EnlightenedSpartan.com web site has garnered a cult-like following, one that were eager to affiliate ourselves with.
" The ES also has a legendary status with his columns. Its a well-written fan view point that gives SI something our competitors dont have, or maybe dont want a fans edge."
EnlightenedSpartan.com had just a few comments on the affiliation.
"The ES is looking in his green crystal ball, staring into the future, and sees
the need to evangelize about the Spartan spirit. Its time to don the green and white
robe and inform the masses about the beauty that is Michigan State Spartan football and
the Great State Tailgate. Aaaahhhhh, but in this day and age, does one stand on the dais
and preach to the congregation? No; too small an audience for such an important job.
Rather, one finds an electronic medium to spew forth the infinite wisdom that the ES
preaches. Today, that medium is SpartansInsider.com.
"Mind you, much of what you read out there provides the useful information you need to learn the ins and outs of Spartan football. But, for those of you in the cult of the Enlightened One, you understand the need for someone in the greater Lansing area to tell it like it is, and not to put on a dog and pony show week in and week out. The ES brings this, and more, to you -- the Spartan faithful -- to digest with your McMuffin and your Heineken day and night.
"The ES will still bring you the necessary insight from an insider -- that is, inside the REAL Spartan community, those of us with the nosebleed upper-deck seats, the six-pack of Pabst Blue Ribbon (ok, we sneak a Bells Oberon now and again), the morning tailgates, the evenings at the Peanut Barrell, and the Sunday mornings sleeping off Spartan Sports Zone due to the post-game celebrations (win or lose). You need to know how an East-Lansingite really feels after another blowout loss or another squeaky win.
"You need to know the pulse of the greater Spartan community from the heart of the
Spartan community. You need to know Pabst Blue Ribbon and not Dom Perignon; you need to
know Green and not Blue; you need to know bratwurst and not pork tenderloin; you need to
know donuts and not caviar; you need to know the true facts and not have to read between
the lines. You need someone to tell it like it is nice or ugly. Thats the beauty of
the ES. And, no worries, the ES will continue to provide Game Day previews, post-game
analysis, historical reports, depth charts, two deeps, weekly picks, polls, etc. --
everything you need to follow the Big Green Machine.
"It is time to bring the truth to the masses in the same, unadulterated format. Thank you to SpartansInsider.com for the opportunity to expand the Enlightened Spartan evangelism to the masses. If the Spartans win, the ES will praise em. If they lose, the ES will haze em.
"GO YOU GREEN MOTHERS! GO STATE!"