Big Ten Unveils, Logo, Division Names

The Divisions are "Legends," which U-M is in, and "Leaders." And here's a snapshop of the New Logo.

Big Ten Commissioner James E. Delany announced this afternoon the naming of the divisions in expanded version of the conference. Michigan is one of the six teams in the "Legends" Division.

LEGENDS: Iowa, Michigan, Michigan State, Minnesota, Nebraska, Northwestern

LEADERS: Illinois, Indiana, Ohio State, Penn State, Purdue, Wisconsin

 "‘Legends' is a nod to our history and to the people associated with our schools who are widely recognized as legends - student-athletes, coaches, alumni and faculty," said Delaney. "‘Leaders' looks to the future as we remain committed to fostering leaders, the student-athletes who are encouraged to lead in their own way for the rest of their lives, in their families, in their communities and in their chosen professions. We're proud of our many legends and even prouder of our member institutions that develop future leaders every day."

"When we announced football division alignments in September, other associated decisions had not yet been made.  We wanted to take some time to listen, carefully consider, and make choices that would best honor our history and traditions, reflect our core values and characteristics, and tell our story," said Big Ten Commissioner James E. Delany. "We involved many thoughtful, dedicated professionals and we listened to many ideas from our member schools, alumni and fans."

 The new Big Ten logo was once again altered to reflect the change in the composition of the conference. It was last modified when Penn State joined the Big Ten. Michael Bierut and Michael Gericke from the international design firm Pentagram were charged with bringing the new logo to life..

 "The new Big Ten logo was developed to symbolize the conference's future, as well as its rich heritage, strong tradition of competition, academic leadership, and passionate alumni," said Gericke. "Its contemporary collegiate lettering includes an embedded numeral ‘10' in the word ‘BIG,' which allows fans to see ‘BIG' and ‘10' in a single word. Memorable and distinctive, the new logo evolved from the previous logo's use of negative space and is built on the conference's iconic name, without reference to the number of member institutions."

New Big Ten Logo

"The new Big Ten logo provides a contemporary identifying mark unifying 12 outstanding institutions," added Delany. "It conveys some elements from the past while simultaneously introducing new features. We think the new logo is fun and has something for everyone."

New Big Ten Divsions Logo


Other Big Ten Conference Logos

Other Big Ten Division Logos

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