Beilein: Pay Respect to Nike, Adidas on Move

Michigan men's basketball coach John Beilein discusses Michigan's move from Adidas to Nike and more.

ANN ARBOR, Mich. – Never a proponent of controversy, Michigan men’s basketball coach John Beilein has welcomed Nike into his program with open arms.

"Michigan and Nike have a long and storied history together,” Beilein said in a statement issued by the athletic department. “The traditions and reputations of both brands make this relationship one of the best in college athletics. I am thankful to be working with them again as we represent Michigan, Nike and the Jordan Brand for many years to come."

Jordan Brand, which represents hall-of-fame great Michael Jordan’s shoe wear and apparel company with Nike, will be worn by both the men’s and women’s basketball teams. Michigan will start wearing Jordan's infamous “Jumpman” apparel starting Aug. 1, 2016.

Michigan’s deal with Nike runs through 2027, with an option to extend the deal through 2031. Financial details of the deal are expected to be released on July 13, per U-M spokesman.

U-M, who has partnered with adidas since 2007, will continue to work with the brand for the duration of the contract on July 31, 2016.

“We are very grateful to everyone at adidas for all they have done for the University of Michigan,” Beilein said in a statement. “They have been great partners and we have developed a strong working relationship with them.”

Following the announcement of the deal Monday, U-M interim athletic director Jim Hackett offered his take on the advantage Nike provides to Michigan’s 31 athletic programs with uniforms, footwear, apparel and equipment.

“After careful consideration, the right partner for the University of Michigan was NIKE," said interim athletic director Jim Hackett on Monday. "This decision, this partnership is about more than Michigan athletics; at the core, it is about our University community and it is about two great names reuniting for an opportunity that speaks to more than uniforms and apparel.

“NIKE is a recognized leader in its field when it comes to product innovation and we look forward to future collaboration.”

Michigan’s deal with Nike reunites its athletic program with the worldwide sports equipment apparel company for the first time since their last deal ended in 2007.

“The University of Michigan ranks high among the world's great institutions of higher learning and enjoys a rich, tradition-laden history in college sports. Nike is especially proud to partner with the Wolverines and have the opportunity once again to work with Michigan student-athletes, coaches, and staff. We eagerly look forward to bringing out the best in each other,” said Joaquin Hidalgo, Vice President and General Manager, Nike North America, in statement on Monday.


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