Harbaugh Embracing Twitter, Social Media

Jim Harbaugh told reporters on Friday about his Twitter account and the importance of it with recruiting.

It’s not a secret that Jim Harbaugh is a popular guy around Ann Arbor. Interestingly enough, however, he might be more popular nationally thanks to his Twitter account and social media.

Reigning as the most-followed NCAA coach on Twitter, having a Twitter and utilizing social media gives an inside-look into his football program and also him as a person.

It might be time consuming, but it doesn’t take away from the enjoyment Harbaugh gets from utilizing Twitter.

“It takes time but I do it,” Harbaugh told reporters during his Big Ten Media Day session. “I enjoy it. Connecting with people, it’s a way to connect. It’s a way to get to know people. It’s a way to see what people are thinking and I also find it pretty humorous, it makes me laugh. There’s a lot of humor and different perspectives.

“Some people come up with some pretty good stuff.” On top of that, Twitter, and its users, has kept Harbaugh on his toes in terms of spelling and grammar.

“I’ve got to make sure the spelling is right because if you misspell one thing or don’t put a comma or period in the right place then people make quite a bit of sport of you,” Harbaugh said with a laugh.” “(Twitter) has been good for my spelling, it has improved my grammar. You want to get it right.”

Harbaugh was asked how often he tweets and said that he does it every day due to doing “365 days of Michigan football” series where he tweets out pictures of the football program.

As far as monitoring his Twitter account, he says that has changed quite a bit due to having some extra people with him now.

“As far as monitoring it and seeing what the people are saying it’s been a lot less since Sarah and the kids moved to Ann Arbor,” Harbaugh said. “Not as much time to do that.”

The landscape of football and basketball recruiting has shifted quite a bit with the introduction of social media outlets like Facebook and Twitter. It allows for more direct contact with the recruits and staff and could even introduce prospects to schools that might’ve been previously unconsidered.

Though falling short of saying he made his Twitter account specifically for recruiting, Harbaugh admits that social media, Twitter more specifically, gives an inside look at recruits.

“There’s a lot of information that you can glean from Twitter and social media,” Harbaugh said. “Youngsters that post things, you can kind of get to peek behind the curtains to see what they’re like. Many times people have posted videos and you get to watch them play football. You can direct message so it’s a way to connect.”

One of the more important questions Harbaugh was asked about social media was whether Bo would’ve liked the usage of Twitter.

Harbaugh’s answer might come as a surprise.

“How do I know? I don’t know for sure,” Harbaugh said with a laugh. “Bo loved to laugh. He liked people that laughed easy, made him laugh, so I think he would’ve found some enjoyment in it.”


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