U-M Touts Unique Virtual Reality Experience

Michigan football plans to change the way the football program is advertised with an immersive virtual reality experience.

The world of virtual reality will soon be utilized in the Michigan athletic realm.

Announced on Thursday, the Michigan Athletic Department announced that it will utilize virtual reality for recruiting and fan engagement. According to the release, Michigan is the first athletic department to utilize the technology to “to provide behind the scenes content that immerses a user in its facilities and game day environment.”

The football program will be the first program that gets to test said technology out. Starting this fall, filming will commence with a “Day in the Life” of a Michigan football player series as well as a “The Gameday Experience” series.

The Gameday Experience will include 360-degree virtual reality footage taken place during the Wolverines’ contest against Oregon State. As well as on-field footage, there are 25 360-degree photographs and video stills of various facilities around campus to be used in the experience.

Michigan also plans to use virtual reality as a recruiting tool as well as keeping fans engaged going forward. According to the release, Michigan has big plans for it recruits. “ VR will allow the institution to transport recruits and fans into an experience without ever stepping foot on the campus. An individual can watch a 360-degree virtual reality video or still photo from their home and fully experience what it feels and sounds like to be there.”

Michigan’s virtual reality app is available on the Apple App Store and the Google Play Store now by searching “Michigan VR” to download the app. In addition, the athletic departments efforts will also be featured in the Sports Illustrated College Football Preview issue set to hit newsstands later this week.

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