Bass to Head MSU Athletic Fund-Raising Efforts

STARKVILLE, Miss. -­ Mississippi State Director of Athletics Larry Templeton announced Saturday the appointment of Jimmy Bass to the newly created position of Senior Associate Director of Athletics for Development and Marketing. The hiring requires approval by the Board of Trustees, Institutions of Higher Learning.

In his new capacity, Bass will oversee all athletic fund-raising and marketing activities at Mississippi State.

"We are extremely excited to have Jimmy Bass joining the Mississippi State athletic team," Templeton said. "He brings a wealth of experience and knowledge to our program."

Bass comes to MSU from North Carolina State University, where he served the last five years as Associate Executive Director of the Wolfpack Club. He was specifically charged with major gift fund-raising for capital projects, the university's athletic scholarship endowment and deferred giving. He also assisted in the athletic fund-raising, campaign communications, donor research and solicitation strategy for the Wolfpack Club.

Before joining N.C. State's athletic fund-raising wing, Bass served as Associate Vice Chancellor and Executive Director for Alumni Relations at the Raleigh, N.C.-based institution. He served his alma mater in that capacity for nearly seven years. He also has fund-raising experience at the University of Pittsburgh, East Carolina University, the University of North Carolina at Wilmington, and Davidson College.

In his athletic fund-raising work at N.C. State, he directed the strategic planning for the five-year Goal Line Drive, a capital campaign initiated to raise $50,000,000 for expansion of Carter-Finley Stadium. That drive concluded 15 months early after raising over $62 million, 25 percent above the stated goal.

As a senior staff member of the Club, Bass was credited with directing activities that generated more than $10 million in capital campaign gifts in 2004, the first time a single area of giving within the club had exceeded the $10 million mark. The Wolfpack Club raised more than $21.5 million in '04, the most successful fund-raising year in the 68-year history of the organization. During his tenure, he also led campaigns generating revenue for NCSU's baseball and tennis facilities.

Bass received a bachelor's degree in speech communications from North Carolina State in December 1978, and earned a master's in sports administration from Ohio University in 1980.

He is married to the former Sarah Ruark and the couple has one son, Joseph Corey (19), who intends to enroll at Mississippi State this fall.

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