"I can't say we're doing it better because everybody is in different situations," said Frank Crumley, Georgia's executive associate athletics director for finance and business. "The cost of a lot of things is different depending on where you are. We are fortunate where we are with a lot of our costs associated with things such as travel, which is a big one. It's great to be a part of the SEC."
Auburn ($29.81), Arkansas ($20.33), Tennessee ($19.84), Kentucky ($12.9), Ole Miss ($9.17), Mississippi State ($5.88) and Vanderbilt ($4.38) rounded out the SEC's money numbers.
The root of all that money, Crumley said, is the conference's fan base.
"I know this sounds like a cliche', but we have a great fan base that supports us," he said. "It's not like we're doing anything different other than being mindful of our donors' money and doing the right thing with it."
In Georgia's most recent $84 million budget, $40 million comes from the sale of football tickets ($23 million worth of contributions for the right buy those tickets and $17 million in sales).
"I'm not going to lie, money is important in anything," Crumley said. "You see it from everything to attracting great faculty to attracting great coaches to building great facilities. All of which goes toward attracting the best student-athletes."
Total Net Revenue for SEC
*According to U.S. Dept. of Education