Gooden had 26 points and 10 rebounds, while Kirk Hinrich added 23 points as No. 2 Kansas beat No. 22 Missouri 105-73 after leading by only one point at halftime.
As has been the case for the Tigers for most of the season, they played pretty well for the first half, but got absolutely torched in the second. KU outscored Missouri by 20 points over the first six minutes of the second half.
It was the worst loss of the season for Missouri (15-6, 5-3), and it was Kansas' largest margin of victory over Missouri in Lawrence.
Sweet Rickey Paulding and Clarence Gilbert each had 19 points for Mizzou, but much of that contribution came in the first half.
Perhaps the biggest disappointment of the night was the play of Kareem Rush. Rush scored 13 points for the Tigers on a 6-for-19 night from the field.
Rush continually forced poor shots and was a non-factor on defense or on the boards.
Why the Tigers continue to come out of the lockerroom at halftime so flat is anybody's guess.
Also especially disappointing was Missouri's defensive intensity, especially in the second half. The Tigers stand around on the basketball court, and that is especially true on defense. Time after time, KU had open runs to the basket because Missouri refuses to provide weakside defensive help on any reliable basis.
On offense, Missouri had little movement. The screen and roll is all but a foreign concept to the Tigers.
Sad to say, for Missouri, it's make the long shot or go home with another glaring loss.