A year ago this time, Williams was not calling him that. Standing at 5-foot-9, 175 pounds last May, Corey Avery was a talented playmaker with loads of potential, but was "no where near where he is today."
In fact, he was continuously overlooked by coaches who came specifically to see 2014 linebacker Cameron Hampton.
"I kept telling them they got to see this kid right here, Corey. He's going to develop into one of the top backs in the state," said Williams, "But Cameron was blowing up at the time and everyone wanted a piece of Cameron.
"Now that Cameron is committed to Texas and is solid, schools are starting to notice Corey and starting to pay more attention. That potential is coming to fruition. In fact, I've had coaches come through this year asking, 'How did I miss this kid? How did I not see this?'"
Williams laughed. "I tried telling them."
"Everyone has seen how dynamic he is on the field, but to actually see him in person, you see how put together he is. He's put together well," Williams stressed. "190 pounds, very flexible and quick, elusive. Once they see him in person, they offer right then and there.
"He just makes plays. He always has been. He was making plays his sophomore year, we just didn't give him the ball enough. This year, that'll change. He will be our guy, and the whole world will get to see his talents."
Patrick Williams knows what it's like to be "the guy."
A Carter alum, Williams starred at running back for the Cowboys from 1987 to 1990, helping steer the program to its 1988 state title.
Williams received a football scholarship to attend the University of Tulsa in Oklahoma, where he spent two years before transferring to Florida A&M University where earned a degree in education and pursued his dream of coaching.
He returned to the Dallas-Fort Worth metroplex and served five years as an assistant coach at Lancaster High School before returning to Carter as head coach in 2011. After a 6-6 season that ended in the second round of the Texas-4A playoffs in 2010, Williams saw a 3-7 finish in his first season with the 'Boys, before quickly turning things around in 2012, bouncing to a 8-2 regular season record and again seeing the second round of the playoffs, where they fell to a loaded Prosper squad.
Avery carried the rock 130 times for 839 yards and 13 touchdowns in his junior campaign, splitting out wide for 395 yards and 6 more scores on just 25 catches.
These numbers quickly sold both Nebraska and Ohio State as of recent, two programs Avery is equally excited about.
"He's a kid that actually wants to leave the state," Williams noted. "He wants to get away, get a new experience. He's a great student, takes AP classes, has a 3.0 core GPA. He wouldn't have problems academically leaving the state.
Williams believes he is a "Big Ten back" and even more specifically, an "Urban mold."
"He fits the Urban Meyer mold. Quick, explosive, can do multiple things. Can run it, can block, can split out. You name it. Like I said, kid just wants to make plays."
Reason why Williams' advice for the young back is to "Stay hungry, but stay humble. This is just the start for him. Now that Ohio State's come, everyone's going to be coming. Just keep your head down and keep working."