For some it may enhance the gamer experience, but I doubt it increased attendance at NMSU.
Did it bring in extra dollars? Don't know. UNM released their numbers:
from the ABQ Journal:
The University of New Mexico pocketed almost $144,000 in profit from the three major revenue-generating sports in its first fiscal year of beer and wine sales to general admission fans.
Asked for comment Tuesday morning on numbers previously released to the Journal, UNM instead issued a news release later in the day, announcing the totals of money earned through seven Lobo football games in the fall ($72,631 in six regular-season games and the New Mexico Bowl in University Stadium), 17 men’s basketball games in the Pit ($63,632) and 19 women’s basketball games in the Pit ($7,290).