NMSU Signs deal with Radio Of Las Cruces

KKVS (98.7 FM) will broadcast Aggie football and men's basketball games while KSNM (570 AM) will broadcast Aggie women's basketball and baseball. KKVS has a strong FM signal that has reach throughout all southern New Mexico.

New Mexico State's Aggie Sports Network (ASN), Richardson Commercial Corporation and Sunrise Broadcasting have signed a five-year contract that makes Radio of Las Cruces the flagship for Aggie football, women's basketball, men's basketball and baseball.

The agreement provides for a comprehensive broadcast agreement for NMSU Athletics that will provide radio broadcast coverage for football, women's basketball, men's basketball and baseball while providing significant marketing and cross-promotion opportunities for the athletics program on all four Radio of Las Cruces stations (KKVS 98.7 FM, KSNM 570 AM, KGRT 104 FM, and KHQT 103 FM).

"We are excited about our partnership with Radio of Las Cruces," said NMSU Athletics Director Brian Faison. "We will have great exposure for our sports programs, less expense, more inventory to sell and four times the commercial promotional support."

The agreement is for five years with a rollover provision for five more years. KKVS (98.7 FM) will broadcast Aggie football and men's basketball games. KSNM (570 AM) will broadcast women's basketball and baseball games. There will also be a weekly 90-minute coaches show on KKVS (98.7 FM) at 6:00 p.m. every Monday from mid-August through mid-March.

"We have carried various Aggie sports for 14 years," said Radio of Las Cruces General Manager Allen Lumeyer. "Now we are a one company media center of all Aggie athletics."

Under the new broadcast agreement, Jack Nixon will continue to serve as the "Voice of the Aggies", broadcasting all football and men's basketball games.

For the past four years, NMSU football and men's basketball games have been broadcast on KVLC, 101 Gold.

"We want to thank everyone at 101 Gold for their support of Aggie Athletics," said Faison. "They have been a good friend to NMSU."


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