Pack Athletics Unveils #Statement Campaign

#Statement is an interactive concept that will infuse emotional connection and meaning, both on and off the field for NC State Athletics.

What's your #Statement?

It means something different to everyone.

To us at NC State, it means an opportunity to share the passion, loyalty, history, tradition, and multitude of experiences on and off the field that are completely unique to the Wolfpack Nation.

It might mean that day you received the letter saying you'd been accepted to NC State. Or it could be when you walked across the graduation stage into your future. Or maybe it's when you first walked through the gates of Carter-Finley Stadium, smelled the popcorn at Reynolds or immersed yourself in the crowd at PNC Arena.

But there's something very unique about being part of NC State, its tradition is unique and it's completely ours.

When we went to the drawing board to develop our campaign for the 2014-15 athletic year, we wanted to create something that was true to who we are, went beyond wins and losses, and was something our fans could take an interactive part in.

We kept coming back to #Statement.

For us it's true to our DNA and who we are. It's a student-athlete who does exceptional things here on or off the field, graduates, and uses those experiences to accomplish amazing things when he or she leaves. It's every bit as much about a loyal fan base that sticks with us through thick and thin.

The rationale and meaning behind it is fairly simple:
• To help us adequately celebrate what's exceptional about NC State athletics, both on and off the field of play

• To take a simple concept and infuse deep emotional connection and meaning

• To provide a platform that strikes a balance between meaningful tradition and modern day relevance

Over the course of the next year, and perhaps beyond, you'll see it in our facilities, on our posters, and distributed through our numerous channels.

We have great stories and we hope to tell as many as we can. We know you do as well, and we hope you'll share them with us.

What's your #Statement? We'd love to hear it from you.

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