Coker, a 6-foot-4, 195-pound quarterback from Flowery Branch (Ga.), had been verbally committed to East Carolina since early December.
"North Carolina was the school that I've loved growing up," Coker said. "I have North Carolina gear [and] pictures of me being at North Carolina when I was little. I've always been in Georgia and my family is Georgia fans, but I've always loved UNC."
UNC began recruiting Coker shortly after Patton Robinette abruptly left campus while officially enrolling for the spring semester.
"They told me what happened," Coker said. "They said that [Robinette] just didn't feel it and went to Vandy. But he was committed to the last staff."
In addition to UNC, Coker began receiving interest from Mississippi and Notre Dame.
"I'm ready to be done with [recruiting]," Coker said. "[UNC] is the place. It's my dream school and where I've always wanted to go."
Blake Anderson recruited Coker for UNC and made an in-home visit on Monday, along with Larry Fedora.
"They offered me at the beginning [of the in-home visit]," Coker said. "I sat down and talked to them for a while – a few hours.
"I didn't commit right away. I thought about it and prayed about it and talked to my parents, and it just felt right. I really like what they do offensively. It's just a great opportunity – not even just the football part, but the education is just phenomenal."
One of Coker's most recent visits to UNC occurred over the summer – for a basketball camp.
"I got to see the campus and everything while I was there," Coker said.
He said he will return to Chapel Hill either this weekend or the following weekend for his official visit.
Coker transferred to Flowery Branch from Gainesville (Ga.) North Hall, which employed a wing-T offense, after his junior year. Flowery Branch's spread offense allowed him to throw for 2,833 yards and 31 touchdowns on 173-of-290 passing and 837 yards and 15 touchdowns on 119 rushes. "Transferring was a great move," Coker said. "I got to put it in the air. I was just in an offense that I could show what I could do – arm and legs."
UNC is also recruiting Coker's teammate C.J. Curry, who is verbally committed to Oklahoma State.
"He loves Oklahoma State," Coker said. "So I haven't really talked to him about [UNC]."
Coker's athleticism was on full display last year at the 2011 Scout.com Simmons Showcase, where he placed second overall regardless of position (out of nearly 200 prospects from the South) in the Pro Shuttle, with a 4.10 time.