Williams wanted more of them.
"I got mad at him because Marcus wanted him to shoot the ball, everybody wanted him to shoot it, and he didn’t shoot it so I screamed at him and told him to shoot the ball or come over and sit down," William said. "So the next two times he got it he shot it; I think that was good for him but it was also really good for our team.
Jackson scored 13 points in his best game in five weeks, the Tar Heels' 89-58 rout of UAB on Saturday.
"Knowing that he has confidence in me definitely helps," Jackson said.
Jackson, a freshman, finished with his most points since scoring a season-high 18 against Davidson on Nov. 22.
"We need somebody to step up," Williams said. "And I’ve said all year I think he’s really going to be a good shooter, and I think those were big for his confidence today.
Jackson scored 11 in the first half and hit his first two 3-pointers since a win over Florida six days after the Davidson game, with those coming during the burst that put North Carolina up by 20. In his previous five games, he was 0 for 11 from long range.
"Technically there is nothing wrong with his shot," Williams said. "He’s just got to spin it a little bit more. I’ve never seen a great shooter that the ball didn’t spin really good. We talked to him about that. That’s about it technically. Just a little more confidence."
Jackson is now averaging 9.8 points per game this season, having started all 12 of UNC's contests, His 44.5 field goal percentage shooting is tops among UNC's perimeter players. He hopes Saturday's shooting success will get him on track from three-point range, where he's shooting 22.2 percent.
"Obviously, you love to see the ball go in the hoop so when you don’t see it go through every once in awhile it can kind of get to you," Jackson said. "But if I’m not hitting we have so many guys on the team who can score and do other things that I just try to contribute as much as I can.
"When I get my opportunities I need to take advantage of them."
Williams Wants More from Jackson
Inside Carolina Top Stories
ICTV: Larry Fedora PostgameLarry Fedora addressed the media following UNC's 35-14 win over Virginia.
Inside Carolina4:45 PM
First Report: UNC Throttles Virginia, 35-14UNC won its 700th game in school history.
Inside Carolina3:33 PM
Pinson Out IndefinitelyThere is no current timetable for his return.
Inside CarolinaYesterday at 10:24 AM
Seizing ControlThe Inside Carolina staff convened for a free-for-all chat in advance of North Carolina's game at Virginia.
Inside CarolinaThursday at 9:21 AM