CHAPEL HILL, N.C. -- Bug Howard didn't expect this kind of reaction.
After observing Saturday's low fan turnout at Kenan Stadium, which certainly didn't go unnoticed by media, the fans or the players - UNC's junior wide receiver decided to act.
While hanging out with members of the UNC basketball team on Tuesday morning, he made a post on Twitter. It was both criticism and a joke, but was intended as a rallying cry. And it resonated.
The result was more than 400 retweets, including from currrent and former UNC players, and a swarm of media members waiting for him after practice on Tuesday evening.
To see what he had to say about the tweet, watch the video above.