Inside Carolina Teams Up With Johnny T-shirt

CHAPEL HILL, N.C. –The biggest name in Carolina merchandise and the biggest publication covering Carolina sports have joined forces. Johnny T-shirt has signed on to become <i>Inside Carolina</i>'s official online store.

"Our staff of Carolina alumni, students and fans are avid readers of Inside Carolina," said Johnny T-shirt proprietor Chuck Helpingstine. "We are thrilled for the opportunity to bring quality UNC merchandise to the thousands of die hard Tar Heel fans who visit Inside Carolina every day. We're looking forward to our affiliation with Inside Carolina in our continued effort to support the Tar Heels and to promote Carolina spirit."

128 E. Franklin St.
Johnny T-shirt has been a Chapel Hill tradition since 1983 – a staple on Franklin Street for Carolina fans. The store's web site,, features more than 900 officially licensed UNC products and is growing by the day.

"When we looked at all the local Carolina stores, we wanted to partner with Johnny T-shirt," said Audrey Pukash, Sales & Marketing Director for Inside Carolina. "They were our first choice to be our store not just because of their vast warehouse of great merchandise, but more importantly because of their dedicated role in the UNC community over the past 20 years."

A longtime sponsor of Carolina sports teams, Johnny T-shirt is also an ongoing supporter of student and alumni organizations and events. All of its UNC products are officially licensed and a percentage from every UNC product the store sells is donated to the University for academic scholarships and athletic programs.

"We are extremely excited about partnering with Johnny T-shirt," said Buck Sanders, Inside Carolina's president. "Inside Carolina strives to be a ‘one-stop shop' for the UNC basketball and football fan, and now in addition to getting great information about the major sports at North Carolina, our viewers have another ‘one-stop shop' – the leading store for Tar Heel merchandise."

Inside Carolina's glossy monthly magazine, in its tenth season of publication, is the fastest growing independent magazine on the market covering North Carolina athletics.

The web site,, is the biggest online community of Tar Heel fans and the leading independent voice of Carolina sports -- averaging more than 170,000 unique visitors per month and nearly eight million page views per month.

Businesses interested in advertising with Inside Carolina can contact Pukash at


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