Thad's book ships out!

<b><i>More than a Game: Why North Carolina Basketball Means So Much to So Many</i></b>, Thad Williamson's comprehensive book on Tar Heel hoops, is ready for shipping! Those who pre-ordered are in the process of receiving their copies. Be sure to check it out!

Thad Williamson, our friend/columnist/die-hard Tar Heel fan, has completed his much-anticipated book - More than a Game: Why North Carolina Basketball Means So Much to So Many. Having already read the manuscript, I can attest that this is indeed a must-have for every Carolina fan. Thad combines his storytelling and analytical talents with the perspectives of hundreds of fans, and includes interviews with Dean Smith and others to comprise a thorough look into Tar Heel nation.


The Economic Affairs Bureau, publisher of Dollars and Sense magazine, proudly announces the forthcoming publication of More Than a Game: Why North Carolina Basketball Means So Much to So Many, written by Thad Williamson. The book will be officially released on December 4, 2001. Online pre-ordering for the book is being accepted now at The first 250 books to be pre-ordered will be signed by the author.

More Than a Game provides a unique look at both North Carolina basketball and the phenomenon of sports fanhood in the United States. For serious North Carolina basketball fans, following the team is more than just another recreational activity--it's an irreplaceable part of who they are. Every winter, Carolina fans habitually schedule their lives around the Tar Heels during the season. Many fans say that following the team is one of the most valuable and enduring attachments in their lives

But is this a good thing? What are the implications of so many people being so in love with Carolina basketball? Are there better and worse ways to be a fan? And why, exactly, does North Carolina basketball have such a hold on its loyal followers?

Thad Williamson, a lifelong fan who also has covered North Carolina basketball as a journalist, probes his own fan history and those of hundreds of others to offer a unique perspective on those questions. In Part One, Williamson tells the story of how he grew up in Chapel Hill as a diehard Carolina basketball fan, and how the lessons learned from following the Tar Heels so closely impacted his life, his family, and the very town of Chapel Hill itself. For hard-core Tar Heel fans growing up during the Dean Smith era, Carolina basketball represented not just a winning basketball team, but a powerful example of the right way to do things.

Williamson then turns to a detailed description of his five years covering the Tar Heels as a part-time journalist and columnist. Those five years, 1995 to 2000, coincided with the end of the Dean Smith era as well as Bill Guthridge's tenure as head coach. Williamson provides an insight-packed look at the many ups and downs of those five seasons. This section also discusses the tensions involved when on-the-court struggles coincided with the willingness of some fans to use the Internet and other outlets to voice criticisms of players and coaches.

Part Two of the book examines more directly the pros and cons of being a Tar Heel fan and the role it plays in fans' lives. Williamson combines a theoretical discussion of those questions with two powerful, unique sources of evidence about Carolina fans. The first is the Fan Diaries Project carried out during the 2000-01 season. Fifteen hard-core North Carolina fans from all over the country spent the season recording their behavior, reactions, thoughts and emotions as fans in a diary format. In doing so, these fans combined to provide a telling and often entertaining portrait of how Carolina fans experience basketball season.

The second source of evidence is the North Carolina Basketball Fan Survey. Over 600 fans completed a detailed, 86-question survey about both how they view North Carolina basketball and the role following the team plays in their lives. Williamson carefully examines this evidence to provide a thorough account of who North Carolina fans are, what they think, and how they behave. In the process, he shows how devotion to Carolina basketball can have both healthy and unhealthy consequences.

Throughout the text, Williamson combines his observations with those of some of the hundreds of fans who participated in the book project, as well as observations from coaches Dean Smith, Bill Guthridge, Matt Doherty, and Phil Ford. An engaging narrative that asks all the hard questions, More Than a Game provides a powerful look at the phenomenon of North Carolina basketball. This is a book certain to stir the hearts and challenge the minds of Carolina fans everywhere.


More Than A Game: Why North Carolina Basketball Means So Much to So Many

Thad Williamson. Cambridge, MA: Economic Affairs Bureau. 336 pages. B/W Photography. $18.00, Paperback.


Thad Williamson is a doctoral student in political theory at Harvard University. Williamson has written on issues ranging from economic policy to disarmament for over a dozen publications, and has completed two other books, What Comes Next? Proposals for a Different Society (National Center for Economic and Security Alternatives, 1998), and Making a Place for Community: A Policy Primer for the 21st Century (Routledge Press, 2002). Williamson has also written about Carolina basketball since 1995 for Inside Carolina,, and the ACC Basketball Handbook.

The Economic Affairs Bureau in Cambridge, MA is the publisher of Dollars and Sense magazine, a bimonthly magazine devoted to economic justice. The Bureau also publishes numerous books and readers for classroom use. This is the Bureau's first sports-related book.

For more information, contact or

Economic Affairs Bureau
740 Cambridge St.
Cambridge, MA 02141

To reach the author, contact

The book will be officially released on December 4, 2001. On-line pre-ordering for the book via a secure server is being accepted now at

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