Tar Heels Launch TURN IT BLUE Campaign

Chapel Hill, N.C. ------ In an effort to encourage all fans to wear Carolina Blue, UNC Athletics officially introduces the "Turn It Blue" campaign. The purpose of this promotional effort is to increase the number of fans that wear Carolina Blue to all home athletic contests. Beginning this Sunday night at the men's basketball game versus Georgia Tech, we ask all fans to make a concerted effort to wear Carolina Blue.

This promotion should fuel the already potent Carolina school spirit, plus maximize home court/field advantage. Coach Roy Williams is a major proponent of this campaign and feels strongly about the message it sends.

"I think this is a great idea for our fans to be conscious of wearing Carolina Blue to all games," says Williams. "It will look great and if the fans continue to be very enthusiastic for us, it will really be a tremendous help to our team. I hope all fans will 'Turn it Blue'."

The UNC Athletic Department encourages all fans to show their pride in Carolina, and "Turn It Blue" beginning Sunday night.

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