"They called my coach -- Roy Williams called," Crews said.
After entering the spring seen as a mid-major or low high-major recruit, Crews' impressive performances thus far this AAU season with his Boo Williams team have vaulted him into Scout.com's Top 50. And after watching his aggressive, above-the-rim game, some elite programs are taking notice, such as North Carolina.
Crews sees the interest from UNC as a landmark in his recruiting process.
"It's a major step for my recruitment," he said. "They're the best team in the country - they're national champions. It's something you've got to consider.
"I'm going to possibly visit. They want to first off get to know me, but they know I can play."
Someone else who knows Crews can play is national analyst Dave Telep, who ranks the Virginia standout as the No. 11 power forward in the class and No. 45 overall.
"Sometimes when you're 6-6, you tend to play with a little chip on your shoulder and that's the case with Duke Crews," Telep said. "He may be 6-6, but no one's bothered to tell him that. He's made his spring being the perfect complement to Vernon Macklin -- he finishes strong, is crafty inside and has been a consistent performer for the Boo Williams squad.
"I think he's the perfect guy to play next to a legit 6-8 player because he can get lost and do his thing. Ideally he's a No. 2 post player on a top-notch team and that's the way you get the most bang for your buck with Duke Crews."
In addition to Carolina, Crews also lists Xavier (where he has already taken an official visit), Georgetown, Miami, Cincinnati, UConn and St. John's.
He said he's no longer considering Clemson and Virginia Tech.