Random Thoughts: No JoePa, No Beer?

Two thing in the news caught Coach Roy's attention lately: Continued speculation on when Penn State's Joe Paterno might retire, and the announcement that the Big 10 Network would not accept beer advertising. The first would be a major change in College Football, the second might make it tougher for the fledgling Big 10 Network. DaCoach ruminates...

Sorry fans, I just can't imagine a Penn State team without Joe Paterno on the sidelines
Yes Virginia, JoePa has missed a few games due to illness, etc, and has even coached the team from the pressbox, but I just can't envision Penn State without the man who has almost been a copyrighted logo for the Nittany Lions.

So I read a few pundits talking about how this could be Joe Paterno's last year.

As much as I've hated to see Chicago kids head to Happy Valley to play there instead of Evanston, and as much as I've been shocked when he dug into a 30 year old playbook to revive an old/new formation against NU, Joe Paterno teams have always played hard, recruited well [and clean] and with few exceptions, graduated his players, while competing in the always tough Big 10

Penn State was allowed to join the Big 10 back when there was a question about NU continuing to play football. Gary Barnett helped kill that idea, and we've had the Big 10, with an 11 in the middle ever since.

For those on the East Coast, the presence of JoePa and the Lions in the Big 10 means that we sometimes get the NU/PSU game on local TV or cable. That's been a good thing, to the negative side for PSU, Penn State has not attained the lofty heights in the polls they enjoyed when they only played 2 or 3 tough games a year.

Now, Joe Paterno isn't talking about retirement, various columnists close to Penn State are.

And as I get older, I think back to a line in South Pacific - where the exec suggests to the captain that he might be to "senior" to attempt to woo the young nurse, Nellie Forbush. The Captain's reply finishes with the line, "And I don't consider myself OLD!!"

Joe Pa has made a few comments like that in press conference lately. I think he believes it.

His retirement announcement would probably throw the entire recruiting process into a spin . Many of his commits talk about "playing for Joe Paterno." Those kids expect to see Paterno patrolling the sidelines in Happy Valley for at least 4 more years, and like them, I would have a hard time imagining a Penn State game without JoePa striding back and forth between the 30 yard lines.

Of course I also couldn't imagine Randy Walker not on the sidelines for the Wildcats either....
What? No Beer?
In a former life I ran a Country Music radio station in a big time industrial [see UAW] town. We were the new kids on the block and we needed cash flow disparately.

A good source of revenue would have been our local beer distributors - we were the station of choice out on the work floor in several big manufacturing plants - but the owner decreed "No Beer Advertising."

We struggled for two years, and one day we decided that I should go work somewhere else.

This owner struggled for several more years before he sold the property - it is now a top station in the market and carries all kinds of Beer advertising.

There's an old maxim in broadcasting - advertising is what drives the operation. You can't pay for cameras, microphones, remote links and all the extras without advertising.

And to just ban a certain type of sponsor because it might "encourage" college students to drink doesn't make much sense to this former college student, who used to raise a glass of brown adult beverage more than once a weekend back in Evanston.

As I later learned from my 3 boys, college kids will drink beer [or other screwy drinks], and no amount of advertising, pressure from the law, or mom and dad, will increase or slow how much, or what they drink.

I don't encourage anyone to drink to excess, but I just don't think that advertising effects us as much as some in the "national nanny" corps think.

That's my opinion, what's yours....
-- da Coach

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