The new platform features the Spotlight Video series, which features more than 600 high school players around America with movie-trailer-style videos. The series marries the company's unrivaled, blanket coverage of the country with first-rate production values. It includes intimate interviews and career highlights of in-demand players, as chosen by Scout's veteran team of football scouts.
The new Scout Spotlight platform also incorporates new technologies, including a Kayak-like information filtering tool that makes it easy to compare players and schools, and a sophisticated content management system that enables Scout's journalists to report from across the country on a unified platform.
"Scout Spotlight leverages our Army of scouts across the nation with a world-class tech and video production platform," said Mr. Heckman. "Our goal is to offer something other media players can't -- a comprehensive and searchable scouting database that gives college sports fans the clearest picture possible of the future of their beloved teams."
Mr. Heckman is the founder of the original Scout, a company he sold in 2005 but reacquired last year, as well as the founder of Rivals.com. The original idea was to create a consolidated and complete scouting information platform on top of hundreds of team-specific sites.
Said Mr. Heckman: "For major ad brands, there simply is no other place to find premium college player videos at this scale -- or matching Scout's fan passion and engagement. Compared to sites with click-bait headlines and social/search optimization trickery, we're proud that Scout's deep engagement is authentic and organic."
About Scout -- Scout is a multi-channel, men-focused, media network owned by Pilot Group, Bob Pittman's investment fund. Scout's proprietary content is produced by more than 1,000 contributing experts and distributed on 300+ unique Web destinations. The company focuses on men's passions: NFL, MLB Insiders Club, fantasy sports, college football and basketball, high school recruiting, outdoors, military, history and more. Scout also has a growing consumer base of over 21 million, and its members' passions make Scout a unique and desirable partner for brands.