It's Business As Usual At OSU Stores

Jim Tressel has parted ways with Ohio State and left behind a program that bears his imprint in a number of ways. Near campus, a number of stores that specialize in OSU merchandise

Ohio State fans looking for discounted Jim Tressel merchandise in central Ohio will have to keep waiting.

One day after the former head coach resigned from his post with the Buckeyes, merchandise bearing his likeness remained available at standard prices at nearly a half-dozen OSU-themed stores scattered around the campus area. Of the five stores visited by BSB, only two said they had experienced any sort of run on Tressel merchandise since the news broke Monday morning.

A salesperson at College Traditions, located at 286 W. Lane Ave., said Monday's announcement resulted in increased business from customers scooping up items related to the former coach. Top sellers included copies of both of Tressel's books – "The Winner's Manual" and "Life Promises For Success" – as well as the book "More Than a Coach: What It Means to Play for Coach, Mentor, and Friend Jim Tressel" penned by David Lee Morgan.

"We're usually slow this time of year," the employee said. "It's just a shame that it was under these circumstances."

In addition, a pair of autographed photos featuring Tressel have been sold since the coach resigned. One went Monday and the other Tuesday.

Located two buildings west, a Conrads employee said the news had resulted in an increased number of online orders. The two top sellers were onesies featuring Tressel's patented sweater vest and a large three-dimensional cutout featuring the coach posing next to the OSU logo.

"We've had some interest in Tressel stuff," an employee said.

Included among an extensive collection of signed memorabilia featuring past Buckeye greats was a 16x20 autographed photo of Tressel that, like many comparable pieces of memorabilia, is currently discounted. Somewhat ironically, fellow former head coach Woody Hayes also has a three-dimensional cutout in the same vein as the one featuring Tressel.

Inside the Buckeye Corner location on Lane Ave. west of campus, six racks of sale clothing were scattered around the floor. Among them was a single, black sweater vest.

On the back wall of the store sat OSU street signs. Located in between scarlet-and-gray metal signs reading "Ohio State Buckeyes Ave." and "Buckeye Country" was one that said "Jim Tressel Avenue." On the neighboring wall, a framed photograph of Tressel sat between similar items featuring program greats Archie Griffin and Howard "Hopalong" Cassady.

Also for sale at regular price are replica jerseys bearing the Nos. 2 and 8, which represent suspended players Terrelle Pryor and DeVier Posey. A general manager told BSB the store's employees were not allowed to comment on the situation since Tressel's resignation and referred the paper to the corporate offices, which would in turn defer to the university.

Two other stores – Universitees at 2114 N. High St. and Across The Field at 2781 Olentangy River Rd. – said nothing had changed since Monday morning. A Universitees employee said a Tressel sale could happen once the store's general manager returns from vacation.

Across The Field was closed both Sunday and Monday. Tuesday's business was typical for this time of year, an employee said.


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