Jones, an Ohio State alum, was in his 14th year with the school athletic department and was the son of former OSU director of athletics Jim Jones.
"We have lost a dear friend, a wonderful co-worker and a great ambassador for Ohio State," director of athletics Gene Smith said. "His genuine enthusiasm, calm demeanor and lifelong love for the Buckeyes made him a valuable part of every project he touched. Our family is in shock today. Our loss is a profound one. Our prayers and thoughts are with the Jones family in this time of sadness and loss."
Tributes to the impact Jones had on Ohio State athletics immediately began to pour in.
"He's been a great friend," said Ohio State wrestling coach Tom Ryan. "He was an amazing human being. He's a giver. He's warm, and I got to know him and his father fairly well. We can never forget how blessed we are for every breath we take. He will be sorely missed."
Assistant men's basketball coach Jeff Boals and former OSU basketball player Mark Titus also posted their thoughts on the social networking site Twitter.
"Awful/heartbreaking news of the passing of Bill Jones. A true Buckeye who was lost too soon," Boals said.
Added Titus, "Devastated to hear about Bill Jones' passing. Such a sad day for all who had pleasure of knowing him."
Jones was in his 14th year at Ohio State and was serving as the school's associate athletic director for external affairs, a spot to which he was promoted in 2009.
Jones earned his bachelor's degree in finance from OSU in 1986 and a masters of sports administration in 1991 from Ohio University after spending four years in the pharmaceutical world. He immediately went to work in the sports world, serving from 1991-98 as the director of operations and media for The Memorial Tournament while also serving as tournament director of an LPGA event in North Carolina and the Diner's Club matches in California.
He returned to Ohio State in 1998 as assistant director of premium seating then became director a year later. He took over management of the entire ticket office in 2006 and was promoted to assistant athletic director a year later.
He is survived by his father, who was OSU's AD from 1987-94; his mother Linda; and sister Lynnae.
Funeral arrangements are pending.
Those in the Jones and Ohio State athletics families are in the thoughts and prayers of those at BuckeyeSports.com