Yahoo! Aligns with TheInsiders.com
to Promote, Market, Syndicate Content
SUNNYVALE, Calif. – Yahoo! Inc. (Nasdaq: YHOO), a leading global Internet communications, commerce and media company, today announced an agreement with TheInsiders.com (http://www.theinsiders.com), a network of more than 100 college, professional and high school athletic Web site affiliates. Through the agreement, Yahoo! Sports (http://sports.yahoo.com) and TheInsiders.com are promoting, marketing and syndicating free and subscription-based behind-the-scenes sports news about top-name schools, such as Miami, North Carolina and Washington, as well as information on sought-after high school and junior college recruits, and the universities these athletes visit or plan to attend.
Staffed by hundreds of editors and publishers dedicated to covering top schools across the country, as well as the NFL and high school sports, TheInsiders.com network of Web sites provides year-round, timely, in-depth news for sports fanatics, alumni, coaches and recruiters. Consumers can locate daily TheInsiders.com news, updates and community connections from the college team pages on Yahoo! Sports, through search results on the Yahoo! directory, and on team-specific message boards, auctions and stores.
In addition to free content, Yahoo! Sports fans will have access to a selection of subscription packages offered by TheInsiders.com, ranging from $5.95 per month to $119.90 per year. Each provides varied levels of benefits and access to school and team-specific "clubs," as well as up-to-date recruiting news and databases.
"There is no partner who can provide the reach, tools and marketing platform to promote and enhance our subscription services like Yahoo! Sports," said Jim Heckman, founder and chief executive officer, TheInsiders.com. "This Yahoo! Sports relationship increases our reach as much as six times to hard core sports fans that our affiliate publishers otherwise would be unable to touch. While we expect this to be profitable for both TheInsiders.com and Yahoo!, the big winners are the sports fans and publishers."
"This relationship with TheInsiders.com enables Yahoo! Sports to provide deeper content to hard-core and passionate sports fans looking for the-story-behind-the-story about their favorite college or university, especially with the college basketball tournaments approaching," said Brian Grey, director, Yahoo! Sports. "We feel TheInsiders.com provides a superior product that complements our booming college information section. This relationship also contributes to the overarching strategy of providing compelling for-pay content to Yahoo!'s global audience of 219 million unique monthly visitors."
The addition of David Epstein as an investor also significantly strengthens TheInsiders.com, Heckman said. Epstein was among the team that in 1982 founded Precision Response Corporation (PRC), a proven, experienced, global leader in Customer Relationship Management and outsourced customer care.
Epstein was part of a group, led by Bernie Kosar, another TheInsiders.com investor, that purchased the Florida Panthers of the NHL last summer.
Yahoo! Inc. is a leading global Internet communications, commerce and media company that offers a comprehensive branded network of services to more than 219 million individuals each month worldwide. As the first online navigational guide to the Web, www.yahoo.com is the leading guide in terms of traffic, advertising, household and business user reach. Yahoo! is the No. 1 Internet brand globally and reaches the largest audience worldwide. Through Yahoo! Enterprise Solutions, the company also provides online business and enterprise services designed to enhance the productivity and Web presence of Yahoo!'s clients. The company's global Web network includes 24 World properties. Headquartered in Sunnyvale, Calif., Yahoo! has offices in Europe, Asia, Latin America, Australia, Canada and the United States.
TheInsiders.com (http://www.TheInsiders.com) is a network of more than 100 college, professional and high school team Web site affiliates operating on a single technical and business infrastructure. Based in Seattle, Wash., the new network was recently launched by Jim Heckman, founder of the former Rivals.com. TheInsiders.com consists of the key former Rivals' executives and founders including the CEO, top dealmaker, top revenue producer, original CTO with the key engineers, and top Web sites from the former Rivals.com network.
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