While there is plenty of reason for fans to be proud of what the Cowboys have accomplished thus far, Holgorsen said that is the last emotion he wants to see from his players.
"It's, ‘What have you done for me lately?'" Holgorsen said. "We did good last week but that doesn't mean we can relax and we've got to keep getting better with our assignments, technique, effort level and all that stuff.
"We're going to face better people throughout the year and we've got to be able to rise up to the challenge each week. It's not about, ‘We've arrived,' it's about being able to play at a consistent level every week."
And Holgorsen said developing consistency can be a difficult balance to achieve because it starts on the practice field.
Holgorsen is fighting against his players becoming complacent in response to the level of success they have experienced, but he said some players have shown increased enthusiasm because of the offensive prosperity.
"It can work both ways, our challenge as coaches is to get those guys to understand that in order to be good you've gotta be consistent," he said. "You have to do things well every day. It can't be a, ‘Sometimes I do, sometimes I don't,' thing. If that happens you end up getting beat so we just need to learn how to be consistent."
That consistency could prove to be paramount heading into the start of Big 12 play against Texas A&M on Thursday in Stillwater.
While A&M will be most likely the toughest defense Hogorsen's offense has seen thus far, he said the consistency he preaches on the practice field also spills over into how they will prepare for the Aggies — consistent with how they have approached their previous three opponents.
"We treat everybody the same, I don't get caught up in who's who out there," Holgorsen said. "We want to know what they do schematically and where they're at and what their tendencies are and try to get our guys to execute against it."
The Aggies rank 81st nationally in sacks with four through three games and A&M ranks 22nd in interceptions with four.
Senior defensive end Von Miller returned for his senior season after leading the nation in sacks with 17 in 2009.
"Von Miller can rush the passer but he's been nicked up a little bit. I think he led the nation in sacks or something like that last year," Holgorsen said. "He's definitely a threat, Troy had two guys that were threats coming off the edge, so we're going to see if we've improved on being able to block those guys."
While Miller has been slowed by injuries in the early going, with just six tackles and zero sacks in 2010, Holgorsen said Miller is just the tip of the iceberg for what his offense will see in the future against Big 12 foes.
And A&M will be the first true test for his offensive to show him what kind of consistency they will be able to achieve.
"We just try to figure out what defenses are going to do against us and try to figure out good ways of attacking it and that's how we're going to practice and prepare," he said. "If you start feeling good about stuff, it's not healthy.
"So we're not going to feel good about anything."