Ford's team scored on its first three possessions to take a 6-0 lead during the game's first two minutes but not much went right for the Cowboys the rest of the way. Texas A&M used a 9-0 run to take the lead and the Cowboys faced an uphill battle over the final 35 minutes.
Oklahoma State opened the second half by making four of its first six shots from the field – a Matt Pilgrim layup, Keiton Page's first three-pointer inside Reed Arena during his career (he was 0-for-8 entering the game), another Pilgrim basket from inside the paint, and a Marshall Moses layup – and trailed just 43-40 after a Markel Brown free throw with 15:09 on the clock.
But the Cowboys made only one more shot from the field – going 1-for-17 – the rest of the way, and the Aggies pulled away for the victory.
Ray Penn led the Cowboys with 11 points but the sophomore point guard was just 3-of-13 shooting. Moses recorded the 24th double-double of his career with 10 points and 12 rebounds but he only took seven shots and committed five turnovers.
Freshman Markel Brown scored eight points on 3 of 7 shooting in his first ever Big 12 road game. Page finished with seven points but was 3-of-9 from the field.
Jean-Paul Olukemi also struggled in his first time to play a road game in the Big 12, finishing with just one point while taking only two shots. He entered Wednesday night's game averaging 15 points in the Cowboys last six games.
The 48 points scored by the Cowboys was the fewest in nearly four years, since a 66-46 loss to the Aggies on Feb. 21, 2007 in Sean Sutton's first year as head coach.
Ford and the Cowboys will be looking to bounce back with another Big 12 road contest on Saturday when they travel to Boulder, Colo., to face Colorado.