1. The Sooners could be victorious earlier in the day—Forget having to wait around to celebrate the second straight victory over the ‘Horns. Instead of sitting around for a 2:30 p.m. kickoff, an 11 a.m. time makes it where the Sooners can seize victory by midday. Then, sit back, throw back a beer or drink a coke, and watch the rest of the nation battle it out on the gridiron for the rest of the afternoon and evening. Nothing's more relieving in a weekend than watching your team win then relaxing the remainder of the day while the pressure is on all the other teams around the nation to get the job done.
2. It's now the premier event everywhere around the country—Yes, it's not in primetime. The audience on the West Coast will be much fewer and farther between since kickoff is at 9 a.m. in the Pacific Time Zone, but for those waking up to watch football, this will be the game on in all regions of the country since it is an exclusive ABC telecast window. People in Los Angeles will see OU-Texas. People in Denver will see OU-Texas. Those in Chicago and New York and Orlando and Miami will see OU-Texas. In other words, it's lots of exposure and exclusivity to the Sooners, good for recruiting as well as voting in the polls.
But there are the obvious drawbacks.
1. It causes an early morning hassle—Instead of heading towards the fairgrounds at 11 a.m. and grabbing a bite to eat at the Texas State Fair before a 2:30 p.m. kickoff, fans will have to get up and at it and head to the stadium around eight or nine in the morning and eat an in-between meal. Traffic will be a mess in the a.m. hours just like it would be in the afternoon, making for stressful times. For those watching it on TV, it means getting up earlier, too, which can throw off their schedule.
2. The game has less of a "primetime" feel—Although the whole country will be focused on this contest, it'll still lack some of that primetime feel just because it's not officially in primetime. A morning game inevitably loses some of its oomph as opposed to one at 6 or 7 p.m. when more of the country is tuning in. So, while it may be premier for the college football audience, the time takes some of that away.
With that said, it's time to come to a realization.
The game will be played at 11 a.m., like it or not.
That's the way it's going to be.
And frankly, while fans on both sides will complain about this from time to time until the game is played, all that matters is if your team wins, regardless of game time.
So, Sooner fans, take credence in the fact that 11 a.m. is fine as long as the Crimson and Cream ends up victorious.