And it's one Sooner head coach Bob Stoops and others around the country have been forced to ponder over and over.
Indefinitely suspended OU wide receiver Jaz Reynolds, who is no longer on the roster, was first suspended back during the 2010 season for an inappropriate tweet regarding a gunman who shot himself on the University of Texas campus.
"Hey everyone in Austin,tx.......kill yourself #evillaugh," Reynolds tweeted.
Stoops promptly acted on that.
"Because of his insensitive remarks on Twitter relative to Tuesday's tragedy in Austin, we have suspended Jaz Reynolds from our team indefinitely," Stoops said in a release at the time. "Our rivalry with Texas will not comme at the expense of dignity and respect. We have great concern for what happened in Austin and I am incredibly disappointed that someone connected with our team would react so callously. We have taken immediate action, and I hope by doing so have illustrated how serious we view this matter."
Now, in light of the happenings at Florida State for which head coach Jimbo Fisher completely banned Twitter because of a few objectionable tweets, one of which included rap lyrics quoted about killing police officers, Stoops has been forced to look into it again.
Should he respond to the frequent immaturity of these college kids on Twitter by banning it?
Or, rather, should he just continue to monitor it and punish a player for inappropriateness when prompted to?
Stoops has leaned closer to the second option, for many reasons he's cited in the past.
One of those, among others, is the fact that banning Twitter could serve as a recruiting disadvantage by taking away something that college kids enjoy doing: communicating with people via social networking.
Because of that, the more pressing issue, in his mind, is how to monitor it while keeping team affairs internal.
"It's kinda dumb really, but I don't have much of a deal on it other than my guys need to--and I've said this but sometimes they don't take it to heart--but anything whatsoever to do with our program, that's like you just had a press conference," Stoops said at Big 12 Media Days. "You're not gonna do it, or if you wanna [say] whatever, ‘I'm going to the grocery store.' You know, have at it. But if it's something to do with us, I need to approve that. So, if they can't get that, then maybe I will [ban it], too, or just certain guys that don't get it, then I'll just take theirs."
That is to say, as long as it's not too objectionable and doesn't deal with team business, it's fine by Stoops.
The very policy applied for wide receiver Kenny Stills' recent comical tweet of himself in a purple dress.
"I didn't care, it wasn't a big deal," Stoops said. "He was having some fun with some friends. Who cares? Don't act like you haven't [done that]. I haven't either, so. To each his own."
So, for now, it's up to the players to be smart and there is no Sooner ban, although the normally humorous Tony Jefferson just got off Twitter in recent days.
And in light of the events and uprising regarding it, Stoops wanted to make it very clear of one other thing: he's not on Twitter either.
"Some people get on and they say they're me and they're not me," Stoops said. "So, they got to every now and then track that down, but if anybody's on Twitter saying it's me, you can bet it isn't."
Oh, the power and complications of social networking.