OU and the 'Boom' effect

OU is searching for the next 'boom,' and Sooner fans are loving every minute of the search on social media.

Three years ago when Durron Neal was on Twitter trying to recruit other prospects to join Oklahoma it felt like groundbreaking territory.

It really had never been done too much at that point, and certainly OU’s recruits weren’t fully embracing the power of social media.

With the 2015 class in the books, something like what Neal did wouldn’t even get a second look. It’s so commonplace. You could make the case it’s so necessary, too. Stay up-to-date in the social media world or get left behind.

As OU’s recruiting coordinator, Cale Gundy knows the staff has to be in tuned to what today’s recruits are doing, for better or worse.

“I think there’s some pluses and minuses,” Gundy said. “It’s the way we all communicate. It’s the way everything goes on. It’s the way you communicate with everybody since you’re limited on your phone calls and text messages.

“You can talk all day on social media so you have to be up on it, and you have to keep doing it every single day.”

There’s no way to gauge accurately how well OU coaches are faring on social media in a private setting, like a direct message on Twitter. But out in the open, certain OU coaches have stepped to the front of the line.

In January, OU co-defensive coordinator Jerry Montgomery and tight ends/special teams coach Jay Boulware routinely tweeted area codes for the players they called that night.

The area code thing has become a staple of OU recruiting in the last two years with OU coaches tweeting “Boom” followed by the area code of any commitment.

Nobody is waiting for a commitment anymore. Everybody is waiting for the next “boom.” It’s working, and OU coach Bob Stoops said it’s just a continued part of the process.

“Any time you’re reaching people it’s a positive,” Stoops said. “We do our best to include whoever wants to be included. You do the best you can with it. You’re just trying to reach kids. You’re constantly trying to find different ways to touch people to spark an interest.”

Social media interaction isn’t the end-all be-all in recruiting, but you’d be a fool to try to understate its importance. Each year the significance increases, and it’s going to be up to the OU coaches to continue to stay fresh and current.

Case in point was what happened with eventual signee Arthur McGinnis. The three-star linebacker committed to OU last week via a SnapChat conversation.

Stoops, still recovering from hip surgery, was unable to stay awake for the commitment and found out the next day.

“My wife told me the next morning,” Stoops said. “She found out about it, and I said, ‘really? That happened when I was sleeping?’ Anyway, whatever way they can do it is a positive with me.”

OU stepped up its social media game across the board for the 2015 class. From more interaction on Twitter to producing some impressive photo edits of recruits as part of recruiting materials.

Gundy has been an interesting case to study on social media. He doesn’t tweet much, but when he does, it usually resonates because it’s a powerful pro-OU tweet of some sort.

But even he took a backseat from his serious tone and had some fun in the last month, tweeting pictures of him and offensive coordinator Lincoln Riley going across the country and trying to close out the class in style.

Reaching a kid on Twitter isn’t going to land his signature on signing day, but it sure as heck won’t hurt the cause, either.

“This recruiting is taken to a whole new level,” Gundy said. “I’ve been in this for 20 years now, and it’s changed so much. It’s non-stop, it’s every day.”

And it’s one step closer toward getting the next “boom” in Norman.


Sooners Illustrated Top Stories

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Crazy day today but I love it (662) to (318) to (903) to (785) and (402) LETS GO!!!

— Jerry Montgomery (@OU_CoachJerryM) January 22, 2015
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Just had a late lunch at KD's with Legatron! #ChaseFor8

— Jay Boulware (@OU_CoachJay) January 18, 2015
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BOOM 504! #Sooners15 #Unmatched

— Bob Stoops (@OU_CoachStoops) February 3, 2015
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@OU_CoachGundy & I rolling in the Chevy Caprice...Can't Be Stopped! #Boomer pic.twitter.com/gEW9NK6xnL

— Lincoln Riley (@LincolnRiley) January 20, 2015
\r\n\r\n

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See what Sooner fans are saying here

\r\n\r\n\r\n

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Show your support—get your gear here!

","mobileBody":"

Three years ago when Durron Neal was on Twitter trying to recruit other prospects to join Oklahoma it felt like groundbreaking territory.

It really had never been done too much at that point, and certainly OU’s recruits weren’t fully embracing the power of social media.

With the 2015 class in the books, something like what Neal did wouldn’t even get a second look. It’s so commonplace. You could make the case it’s so necessary, too. Stay up-to-date in the social media world or get left behind.

As OU’s recruiting coordinator, Cale Gundy knows the staff has to be in tuned to what today’s recruits are doing, for better or worse.

“I think there’s some pluses and minuses,” Gundy said. “It’s the way we all communicate. It’s the way everything goes on. It’s the way you communicate with everybody since you’re limited on your phone calls and text messages.

“You can talk all day on social media so you have to be up on it, and you have to keep doing it every single day.”

There’s no way to gauge accurately how well OU coaches are faring on social media in a private setting, like a direct message on Twitter. But out in the open, certain OU coaches have stepped to the front of the line.

In January, OU co-defensive coordinator Jerry Montgomery and tight ends/special teams coach Jay Boulware routinely tweeted area codes for the players they called that night.

The area code thing has become a staple of OU recruiting in the last two years with OU coaches tweeting “Boom” followed by the area code of any commitment.

Nobody is waiting for a commitment anymore. Everybody is waiting for the next “boom.” It’s working, and OU coach Bob Stoops said it’s just a continued part of the process.

“Any time you’re reaching people it’s a positive,” Stoops said. “We do our best to include whoever wants to be included. You do the best you can with it. You’re just trying to reach kids. You’re constantly trying to find different ways to touch people to spark an interest.”

Social media interaction isn’t the end-all be-all in recruiting, but you’d be a fool to try to understate its importance. Each year the significance increases, and it’s going to be up to the OU coaches to continue to stay fresh and current.

Case in point was what happened with eventual signee Arthur McGinnis. The three-star linebacker committed to OU last week via a SnapChat conversation.

Stoops, still recovering from hip surgery, was unable to stay awake for the commitment and found out the next day.

“My wife told me the next morning,” Stoops said. “She found out about it, and I said, ‘really? That happened when I was sleeping?’ Anyway, whatever way they can do it is a positive with me.”

OU stepped up its social media game across the board for the 2015 class. From more interaction on Twitter to producing some impressive photo edits of recruits as part of recruiting materials.

Gundy has been an interesting case to study on social media. He doesn’t tweet much, but when he does, it usually resonates because it’s a powerful pro-OU tweet of some sort.

But even he took a backseat from his serious tone and had some fun in the last month, tweeting pictures of him and offensive coordinator Lincoln Riley going across the country and trying to close out the class in style.

Reaching a kid on Twitter isn’t going to land his signature on signing day, but it sure as heck won’t hurt the cause, either.

“This recruiting is taken to a whole new level,” Gundy said. “I’ve been in this for 20 years now, and it’s changed so much. It’s non-stop, it’s every day.”

And it’s one step closer toward getting the next “boom” in Norman.

OlineU #moreontheway pic.twitter.com/mlWtx2qF9e

— Bill Bedenbaugh (@OU_CoachB) February 1, 2015

Crazy day today but I love it (662) to (318) to (903) to (785) and (402) LETS GO!!!

— Jerry Montgomery (@OU_CoachJerryM) January 22, 2015

Just had a late lunch at KD's with Legatron! #ChaseFor8

— Jay Boulware (@OU_CoachJay) January 18, 2015

BOOM 504! #Sooners15 #Unmatched

— Bob Stoops (@OU_CoachStoops) February 3, 2015

@OU_CoachGundy & I rolling in the Chevy Caprice...Can't Be Stopped! #Boomer pic.twitter.com/gEW9NK6xnL

— Lincoln Riley (@LincolnRiley) January 20, 2015

See what Sooner fans are saying here

Show your support—get your gear here!

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