SUNNYVALE, Calif. – Yahoo! Inc. (Nasdaq: YHOO), the leading global Internet communications, commerce and media company, today announced an agreement with TheInsiders.com, a network of more than 100 college and professional Web sites, including OU Insider. Under the agreement, Yahoo! Sports and TheInsiders.com are promoting, marketing and syndicating free and subscription-based behind-the-scenes sports news about top-name schools, such as Miami, Oklahoma, UCLA, Texas, North Carolina and Washington, as well as comprehensive recruiting information on sought-after high school and junior college recruits.
TheInsiders.com network of Web sites provides year-round, timely, in-depth news for sports fans, alumni, coaches and recruiters. Consumers will now be able to locate daily TheInsiders.com news, updates and community connections from the college team pages on Yahoo! Sports, through search results on the Yahoo! directory, and on team-specific message boards, auctions and stores.
"There is no partner who can provide the reach, tools and marketing platform to promote and enhance our subscription services like Yahoo! Sports," said Jim Heckman, founder and chief executive officer, TheInsiders.com. "This Yahoo! Sports relationship increases our reach as much as six times to hard core sports fans that our affiliate publishers otherwise would be unable to touch. While we expect this to be profitable for both TheInsiders.com and Yahoo!, the big winners will be the sports fans and the affiliated team sites."
"This relationship with TheInsiders.com enables Yahoo! Sports to provide more content to hard-core sports fans looking for in depth coverage about their favorite team, especially with the college basketball tournaments approaching," said Brian Grey, director, Yahoo! Sports. "We feel TheInsiders Network provides a superior product that complements our booming college information section. This relationship also contributes to the overarching strategy of providing compelling content to Yahoo!'s global audience."
Yahoo! Inc. is the leading global Internet communications, commerce and media company that offers a comprehensive branded network of services to more than 219 million individuals each month worldwide. As the first online navigational guide to the Web, yahoo.com is the leading guide in terms of traffic, advertising, household and business user reach. Yahoo! is the No. 1 Internet brand globally and reaches the largest audience worldwide. Through Yahoo! Enterprise Solutions, the company also provides online business and enterprise services designed to enhance the productivity and Web presence of Yahoo!'s clients. The company's global Web network includes 24 World properties. Headquartered in Sunnyvale, Calif., Yahoo! has offices in Europe, Asia, Latin America, Australia, Canada and the United States.
TheInsiders.com (aka 'Citadel Network'), is a network of more than 100 college, professional and high school team Web site affiliates operating on a single technical and business infrastructure. Based in Seattle, Wash., the new network was recently launched by Jim Heckman, founder of the former Rivals.com. TheInsiders.com consists of the key former Rivals' executives and founders including the CEO, top dealmaker, top revenue producer, original CTO with the key engineers, and the top Web sites from the former Rivals.com network.
OUInsider is the web site chosen by Citadel to cover University of Oklahoma athletics. In just six months the site has grown to become a trusted source for Sooner news, distributing up-to-the-minute information on all OU sports to thousands of Sooner fans worldwide each day. The site is one of the top five in the Citadel network with daily traffic averaging over 65,000 visitors. Joe Wallace serves as editor, and James Hale is the lead reporter with a staff of two assistants. The publishers are Ann and Brian Bishop. The site is headquartered and operates out of Norman, Oklahoma.