The network has set the kickoff time for 11 a.m.
ABC also announced that it will televise OU's home game with Cincinnati on Sept. 6. That game will begin at 2:30 p.m.
The 2008 season will mark the 102nd renewal of the AT&T Red River Rivalry, which has been played continuously in Dallas since 1929. ABC has shown the last nine contests between the Sooners and Longhorns.
Oklahoma and Cincinnati will be meeting for the first time. The game in Norman is the first in a two-game contract between the schools. The Sooners will return the game on Sept. 25, 2010, at Paul Brown Stadium, the home facility for the Cincinnati Bengals.
ABC has carried 131 Oklahoma games on a regional or national level. Each of the last 68 OU games have been televised
The only other starting time that has been announced for Oklahoma's 2008 season is the non-conference game at Washington. ESPN will televise that contest with a starting time of 6:45 p.m., CT.
Other television selections and starting times will be announced later. All times are subject to change.