"I think chills run through everybody with this game because it's rivalry, and who doesn't love rivalry," McCoy said. "You want to say, ‘Our school is better than yours,' and when you're in the locker room, you just think about all the past great games and all the things that have happened, and you just want to be known as, ‘When our team came through this year, we came out on top.' So, it's a lot of emotion going on in the locker room."
As another veteran on the squad, OU junior wide receiver Brandon Caleb seconded McCoy's thoughts.
"It's going to be exciting man," Caleb said. "It's going to be intense, and, I mean, it's going to be a great game. And we just tell our guys, you know, just be ready and as far as watching film throughout the week."
But there certainly other ways players on the team think and approach the game.
"To tell you the truth, I just approach it like any other game," said OU junior slot receiver Mossis Madu. "You can't think of it [too much]. You're going to try to do more than you can do. You're going to try to outplay your ability, so you've got to go in there and play within yourself."
Some guys, like junior college transfer wide receiver Cameron Kinney will be getting their first taste of the Red River Rivalry.
"[The team] said this is probably the craziest game you're going to be a part of," Kinney said. "And I thought BYU was crazy. I thought Miami was crazy, and they said that's nothing like this, and it's definitely going to be something that I have an eye opened out for."
He even jokingly compared it to a major soccer event.
"It's kind of like the world cup [of football] out there," Kinney said.
But aside from the fact of intense rivalry, there is the underlying fact that a title is on the line each and every year these two teams hook up in Dallas.
"What gets you most is just probably the importance of the game again, in your league, you know, having a step towards a Big 12 championship, that kind of thing," said OU head coach Bob Stoops. "The rest of it I don't participate in. You know, you just see a bunch of people yelling at you on the bus as you pull in, and outside of that, then you're on the field, and you really don't pay much attention to it."
Will this year's Sooners be in awe of the rivalry, or will they come to play?
We'll find out Saturday.