This was never more evident than last week when we learned we would host the Super Regional vs. Michigan, setting up an opportunity to "3peat" a trip to the CWS. With less than 24 hours to prepare for sales, we developed a plan to ensure that our 1,200 season ticket holders would have first crack at buying post-season tickets.
Ticketing for NCAA events is a complex proposition. First, 600 of our 3,284
seats had to go to Michigan for its fans, coaches, and players. The NCAA
mandates that these tickets be located between first and third base, which meant
that some of our season ticket holders did not get the same seats they'd had all
year. Michigan only used 135 of its allotment and returned the rest, which we
were able to use to keep as many season ticket holders in their seats as
possible. We put seating in every place possible to maximize attendance and had
our largest crowd at a baseball game on Sunday since Goss Stadium was renovated
with 3,284 in attendance.
After the deadline passed for season ticket holders to respond, we opened up
sales to the general public, starting with online sales at 7 a.m. last Thursday.
Our ticket window and phone lines opened at 8:30 a.m., their usual weekday
starting time. This is where we were truly surprised—especially when last year's
Super Regional event took two days to sell out.
The demand for the 1,000 remaining tickets was so high that we had more than 600
people in the online queue by 6:45 a.m. At 7 a.m., 300 potential buyers—the
maximum allowed at one time—were enabled to pursue tickets and another 1,500
were in the queue, totaling 1,800 potential ticket buyers. As purchasers
completed their transactions new buyers were let into the system to start the
process. Between 6:45 and 8 a.m., the queue never went below 600, and tickets
were sold out by 8:30 a.m. when our phones and ticket office opened.
Based on the numbers that went through the queue and the people who showed up at
Gill, we estimate we could've sold an additional 15,000 tickets. That's more
than any single one-day sale for any OSU athletic event—including Civil War
Paciolan, the company that powers our ticketing software, likened this ticket
frenzy to the sale of big-time football games along the lines of USC vs. Notre Dame. The company that created online ticketing systems for college athletics,
Paciolan systems are used by 106 of the NCAA's Division I schools.
So what contributed to this ticket frenzy? Matt Arend, who heads our ticket
office, chalks it up to fans' desire to be a part of another historic Beaver
baseball moment. People who weren't a part of last year's phenomenal ride to the
NCAA title were given another chance and did not want to miss out again. The
potential to 3peat a trip to the College World Series with a Super Regional win
raised the stakes as well. And finally, with its back against the wall since the
UCLA series nearly a month ago, the team's warrior attitude, mental toughness
and dogged determination have all combined to create another Cinderella story in
Clearly, we have arrived as a baseball powerhouse in both the Pac-10 and the
nation. We broadcast the most baseball games in the Pac-10 and will have more
than 15 Beaver Sports Network radio affiliates across Oregon picking up Mike Parker this weekend from the College World Series—the most of any team in Omaha.
This success on the diamond and the repeated showcasing of the players' grit,
guts and perseverance is a result of our fans' support through the Beaver
Athletic Student Fund (BASF). Because our donors contribute by purchasing
football and baseball season tickets, we're able to have success recruiting
these types of hard-working, never-say-die kids and make Oregon State a place
they want to be.
With this obvious demand for Beaver baseball, we're doing something about it.
We've launched a campaign to expand Goss Stadium at Coleman Field. Just like the
"Raising Reser" effort, it's going to take everyone from Beaver Nation to make
it happen. If you're interested in being part of that effort, click
this link to get more information and become involved so we can continue the
momentum and build a powerhouse that will last.
Expansion plans are under way to extend the grandstand down the first and
third-base lines. This would more than double our permanent grandstand capacity
to 2,860 seats. Total stadium seating—including outfield bleachers—would be
nearly 4,000 compared to today's approximate 3,000.
This project also ensures that our season ticket capacity will increase from
1,200 to 1,500. I'm hopeful that more fans will become season ticket holders and
keep expanding our reach in Beaver Nation.
I know that all of our fans join me in wishing our baseball team the best of
luck as it hits the road to Omaha to defend our national championship.
Note: If interested in becoming a new donor and season ticket holder, please
contact the BASF office at 541-737-2370. A staff member will be available to
assist you. For ticket information, call 541-737-4455 or 1-800-Go-BEAVS.
June A..D. Report
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