Oregon will wear pink helmets, socks, and cleats when they take the field against Washington State this weekend in an effort to raise awareness for breast cancer and the Kay Yow Cancer Fund.
"It's a great platform to be able to do things like this," coach Mark Helfirch said Thursday. "At the same time, our guys have a great awareness to a certain extent that uniforms don't matter. In this case, they matter a lot.
"It's not about us, it's about the cause."
In support, Nike and the University of Oregon will auction a limited number of the Ducks' pink helmets to raise funds in support of the Kay Yow Cancer Fund with all proceeds from the auction donated to the Kay Yow Cancer Fund.
Helfirch said much of the efforts to implement the pink attire was spearheaded by members of the team.
"The neat part about most of this, is that it was player driven," he said. "Our guys meet with the Nike people all the time, whether it's uniforms or gloves… our guys have some feedback that they give them and it's been really helpful. This is an example of that."
Go to goducks.com to get involved in the auction process.