"Before it was a game we had to win so we could feel good about being 2-9 and so did they. Now its a game we have to win so we can be 10-2. That's a pretty good deal," Aliotti said Tuesday.
An Oregon win this weekend would extend their stretch to six straight years with at least 10 wins, tied for an active NCAA-best with Alabama.
"That's pretty cool. Think about it, you lose a couple of games, but the sky didn't fall…," he said.
More importantly, Aliotti says defeating OSU might just bring the necessary confidence to restore order.
"If we win 10, I'll bet you we'll win 11. If we win 10, we'll win 11. But we've got to win 10. If we don't win 10 then I can't say we're going to win 11."
Where's the focus?
Again, Helfrich and Aliotti mentioned a "lack of energy and focus" as a catalyst for Saturday's struggles. Helfrich pointed to one side of the ball, but wouldn't identify which side, saying "it doesn't matter" when asked.
"We talked about that, we addressed it," he said. "It was just not the sense of urgency that is necessary to win at this level and play to our standard."
"It's hard as coach to fathom that you wouldn't be ready for every game, but it is what it is," said Aliotti, following it up by saying the coaches should take full responsibility.
Civl War prod?
Helfrich was asked if the rivalry of this week's game could provide extra motivation come Saturday. But according to Helfrich, last Saturday's loss has provided plenty of it.
"I think how our guys have approached this week because of last week has been a ton of extra motivation," he said. "Our guys know the size of this game in this state, in the region and nationally. We've heard guys talk about that. But it's more so this week about us.
"We care a lot about the result, but the part about the result is being one-million-percent committed to the process, and that's where we lost our way last week."