Bank of America Signs On

Eugene, OR - The Eugene 08 Local Organizing Committee (LOC) today announced Bank of America as the newest corporate partner for Eugene 08, a ten day festival centered around the 2008 U.S. Olympic Team Trials - Track & Field which will be held June 27- July 6, 2008, at Hayward Field.

"We are thrilled that 2008 U.S. Olympic Team sponsor Bank of America will be providing support for Eugene 08" said Greg Erwin, Co-Chair of the Local Organizing Committee. "We look forward to working with them to enhance the Eugene 08 Festival."

The Eugene 08 Festival will be the focal attraction for spectators prior to and following each competition session. The Festival will feature two jumbo video screens with simulcast of the track and field competition and highlights, providing a way for fans without competition tickets to experience the excitement of Eugene 08. Admission to the Festival is free. Additional features of the Festival include a sports bar and food court, partner exhibits, entertainment stage and an interactive track and field area for children and families

"As the official bank sponsor of the 2008 U.S. Olympic Team, we are delighted to sign on as a partner for Eugene 08," said, Bank of America Global Sponsorship Marketing Executive Ray Bednar.. "Our continued support for U.S. Olympic programs enables our customers, associates and the communities we serve with the opportunity to participate in the Olympic sprit."

Bank of America is widely recognized as a major corporate sponsor of the U.S. Olympic Team, creating opportunities for the nation's best athletes to represent the United States in world-class competition. Bank of America's earliest known involvement with the U.S. Olympic Movement dates back to 1921, when the bank provided leadership and financing for the Los Angeles Coliseum, site of the 1932 and 1984 Olympic Games. In 1992, Bank of America signed on as an official sponsor of the U.S. Olympic Team that competed in Barcelona, Spain, and has supported every U.S. Olympic Team since, including the American athletes who will compete in the 2008 Olympic Games in Beijing, China.

SportsOne Inc. secured the Bank of America partnership as part of its role as the exclusive marketing agency for Eugene 08.

"We are excited to have Bank of America join the team of Eugene 08 partners. Bank of America's sponsorship goal of aiding individuals to strive to exceed accomplishments of the past runs tandem with the aspirations of each athlete competing in Eugene 08. With a presence within the Eugene 08 Festival, their involvement will have increased visibility to communities across the country," Jim Etzel, President of SportsOne.

About Bank of America
Bank of America is one of the world's largest financial institutions, serving individual consumers, small and middle market businesses and large corporations with a full range of banking, investing, asset management and other financial and risk-management products and services. The company provides unmatched convenience in the United States, serving more than 59 million consumer and small business relationships with more than 6,100 retail banking offices, nearly 19,000 ATMs and award-winning online banking with nearly 24 million active users. Bank of America is the No. 1 overall Small Business Administration (SBA) lender in the United States and the No. 1 SBA lender to minority-owned small businesses. The company serves clients in 175 countries and has relationships with 99 percent of the U.S. Fortune 500 companies and 83 percent of the Global Fortune 500. Bank of America Corporation stock (NYSE: BAC) is listed on the New York Stock Exchange.

About Eugene 08
The Eugene 08 Local Organizing Committee (LOC) is comprised of 240 volunteers from the non-profit, governmental, academic, and private sectors. A 14-person Steering Committee provides oversight of 16 committees, which are tasked with the planning of the Olympic Trials. Co-Chairs of the LOC are Vin Lananna, Associate Athletic Director/Director of Men's & Women's Track & Field, and Greg Erwin, Senior Vice-President, Smith Barney, Inc.

About SportsOne Inc.
SportsOne is the exclusive marketing agency for Eugene 08. Working closely with the LOC, SportsOne is developing, executing and integrating a comprehensive partnership strategy for Eugene 08.

SportsOne Inc. is a Sports and Entertainment Marketing company. Partnering with corporations and organizations, SportsOne provides innovative solutions across the sports and entertainment spectrum. Collaborating with clients, SportsOne works to create unique and innovative programs such as experiential marketing initiatives and customized hospitality in addition to traditional sponsorship activation and events.

eDuck Top Stories