A stunned Rutgers locker room had no answers to the meltdown that took place.
"We can't come out like that," said captain Kadeem Jack. "We can't have a showing like that. That's not supposed to happen, period."
The Tribe played harder, but the story is what Rutgers did wrong with its superior talent and athleticism.
Head coach Eddie Jordan, as mild-mannered as college coaches come, picked up a technical foul during William & Mary's big run.
Team captain, and 84 percent career short, Myles Mack missed two free throws and two second-half layups.
Starting forward Wally Judge fouled out, and picked up a second Rutgers technical foul to let William & Mary put it away, and Rutgers didn't score its 10th point of the half until five minutes remained in the game.
"We just stopped running our stuff," Mack said. "We took early shots in the offense that we didn't need to. We had to just run our plays and weigh out the options and play from there. We can't be a 1-on-1 team."
William & Mary (2-3) is not a mid-major powerhouse, and already has losses to High Point and Hampton on its 2013-14 resume. The Rutgers (3-3) loss ranks among the ugliest in the modern era of the program.
"It was two teams going in opposite directions," Jordan said. "They got the juice. They made shots. They had confidence. They ran their offense harder. They believed in what they did, and we didn't have belief and didn't have personality on the floor. We did the opposite of what they did."
The Scarlet Knights do not have much time to fix things, and will have just nine scholarship players available for Monday and Tuesday games against Stillman and Fairleigh Dickinson. Junior Craig Brown (eye) is out for both games, but freshman Junior Etou will make his debut after the six-game suspension to start the year.
"We're flying under the radar, certainly flying under the radar on Nov. 30," Jordan said. "But come Jan. 30, I hope we're not. That's the big picture."