That was the message his mother, Jannel Jenkins, delivered Tuesday in discussing her son's recruitment.
"It's Michigan and Rutgers,''she said. "He cancelled (Ole Miss). This is what he stated to me -- Ole Miss was not recruiting him hard.''
Jenkins added Ole Miss wasn't visible in the Jacksonville area, either.
"I met with Rutgers, Purdue, Illinois, Michigan; all the different coaches,'' Jenkins said. "They came to Jacksonville. Some of them came to our home, I went to the school. I can't even tell you the name of the coach at Ole Miss.
"Rashad said he wasn't going to go somewhere that wasn't recruiting him hard. He wants to go somewhere he is valued and wanted, and I understood that.''
Knight was on Rutgers' campus for an official visit over the weekend, and it made an impression on him and his mother.
But what stood out the most, from a parent's perspective?
"The people,'' Jenkins said. "I realize when you go on a recruiting visit they treat you extra nice, but I've been on a couple of recruiting visits and this wasn't like that. To me, I felt like even when I'm not there, Rashad would be treated the way he was treated when I was there.
"He might not have the hotel, the good food, but I feel like he'll be treated right. I feel like they value him there, not just a player but as a person.''
Knight's father accompanied Rashad on the trip to Michigan while his mom visited Auburn and Rutgers with him.
The 5-foot-10, 192-pound Knight projects as a safety in college, and Trinity Christian coach Verlon Dorminey said Knight could play either free or strong safety.
"He's a fierce hitter,'' Dorminey said. "He is very, very physical. The kid has a real nose for the football, too. He also has a great set of hands. He'd make a great receiver.''
On top of the physical gifts, Knight apparently has a tremendous work ethic and approach.
"He's incredible. A great player,'' Dorminey said. "He's a kid that you love to coach because he always comes ready to play. I'm talking about practice, weight lifting, anything. I've never seen the kid in a bad mood. He's a wonderful kid to coach.''
Both Dorminey and Jenkins said Knight was expected to decide on a school before signing day, which is Feb. 3.