His 6-foot-6, 200-pound frame screams red-zone threat, and that was one of the primary reasons Rutgers pushed so hard for him.
Now, with Coleman set to arrive on campus later this month, all he has to do is learn how to become a red-zone receiver because that was not his role at Bishop McNamara of Forestville, Md.
"I did most of my damage in open space, but I guess I can be valuable in the red zone when the time comes,'' said Coleman, who will enroll at Rutgers on June 28. "People like to throw the fade ball, or you can run a slant underneath. But where I did most of my damage was in the open field.''
Coleman caught 41 passes for 838 yards and 10 touchdowns as a senior, and eight of the scores were more than 20 yards.
When it comes to the red zone, Coleman said much more than athletic ability is needed.
"You have to study the small things,'' he said. "You have to practice the small things because it's not just run to the corner of the end zone and jump up and catch the ball. I wish it was that easy. You've got to know the defender, you have to know where your quarterback likes to the throw the ball, if he likes to go back shoulder, stuff like that. There's a lot to it.''
There is a humble, and realistic, approach from Coleman, who graduated from Bishop McNamara on Saturday.
He understands his highly-rated place in the incoming class, and also a job will not simply be handed to him, especially after Tim Wright and Quron Pratt both had strong spring practices for the Scarlet Knights to fill out the depth chart more.
With receivers Mohamed Sanu and Mark Harrison occupying the top receiving positions, and a host of other talented players coming into the program, Coleman believes the competition will be strong for playing time.
"I did look at the depth chart a little bit, but I'm not too worried about it,'' Coleman said. "They brought me in because they felt they could use me, so I just have to go in and compete. And we need a good receiving corps, so it's not like I'm going to be the only good receiver there.
"They already had good receivers, they're bringing in great receivers, so I'm all about competing.''
But, Coleman acknowledged, no one on the roster brings the size and athleticism he does to the fold.
"I have an advantage right there,'' he said, "but I can't rely on my height alone because I have to get stronger, faster and smarter in the game.''
Coleman is taking the next few weeks to pack and work out, but said he may travel to Rutgers early to begin working out.
"I'm not worried about leaving home,'' Coleman said. "I know I'm going to get a little home sick, but that's not going to be a major problem. As soon as I set my goals and stay on that path, I should be fine. That's the same thing I did when I got to high school. As soon as I set my goals, the more focused I will be.''