I had a chance to observe effective recruiting strategies. Let's start with the underclassmen. Most coaches subscribe to Bob Gibbons and Tom Konchalski's recruiting publications. From these publications, they usually form a list of players they will star to recruit.
There is an A list and a B list. What happens is coaches will start sending personal notes to the players on the A list. The A and B list will also get mailers about any article that is in positive light about the school. Not Only do the players get the mail, they're parents, High School and AAU coaches get them at well. What this does is shows the school is interested in you. Usually JR year, the coaches form their own list and handle all the recruiting from there with the phone calls and personal notes. Mailers are still sent to all the players, parents and coaches on the list to keep the recruits interested. 1 recruit equals a minimum of 4 letters sent.
When I was at Seton Hall we sent mailers to all of the Top HS and AAU programs in the country as well as targeting the whole metropolitan area. This opens a line of communication between the two schools, and shows are program is interested in your program. Coaches talk, hey I have this kid under the radar, I think he'd be a steal for your program. Catch my drift?
Team camps play a huge factor in recruiting because you get to really see the players in action in person and you also get a chance to develop relationships as well as getting kids familiar with your school.
Another effective tool is getting to know the coaches in this area personally. A good way is to invite the coaches to your practices and offer them the opportunity to use your gyms. Also inviting coaches over to your office for chalk talk sessions is another effective tool.
The most successful tool to be effective in NY/NJ recruiting is making your presence felt, be approachable, strong communication skills, get to know the coaches and the programs and be willing to seek out for feedback. You must know the who's who in your backyard.
Effective Recruiting Strategies
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