"I haven't done anything differently." Jones said, when asked about his approach to recruits in the North Texas area. "I think that marketing what we do, when you win, to me, they'll come. At the same time, we've got an opportunity to be the only game in town too. With the style of ball we play and the way we do it, the beauty of our stadium and campus, we've got a lot to offer."
Jones not only hopes to keep the pipeline of Dallas recruits from leaving Dallas, but he hopes to make SMU the top option for fans in Big D as well.
"I really do think, for the cost, for the money, for the show and everything else, we're going to be an exciting thing, and it'll become the place to be."
Jones accepted the SMU job in 2008, after finishing the regular season undefeated in Hawaii, before losing in the Sugar Bowl to Georgia.
Jones brought more than on field success to Hawaii's program in his nine years with the program. He also created a strong fan base.
"People don't realize this, but it was no different in Hawaii. Until the last three games of an undefeated season [in 2007], they never did all come out. And that took nine years." Jones said of life before Hawaii's Marquee season.
SMU hired Jones in the hopes that he could match his success at Hawaii, if not exceed it.
SMU only won one game last year, but its second year in Jones' high powered offensive scheme. The Mustangs have a bright future ahead of them.