Women's Power Shopping - A New Varsity Sport

Women's Power Shopping will join Women's Lightweight Rowing in becoming a full varsity sport for the 2002-03 academic year.

Women's Power Shopping Added As New Varsity Sport

Women's Power Shopping will join Women's Lightweight Rowing in becoming a full varsity sport for the 2002-03 academic year.


Aug. 23, 2001

STANFORD, Calif. - The Stanford University Athletic and Purchasing Departments announced today the addition of Women's Power-Shopping as an "emerging" sport in 2001-02 and a full varsity sport for the 2002-03 academic year.

The announcement by Athletic Director Dr. Ted Leland now gives the Stanford Athletic Department 35 intercollegiate varsity sports, of which 19 are women's programs. With the latest addition, Stanford has now added five varsity women's sports in the last eight years, including synchronized swimming in 1993-94, lacrosse in 1994-95, water polo in 1995-96, and lightweight rowing in 2001-02.

"Despite the slowing economy, the slower than anticipated roll-out of debit cards by the Stanford Federal Credit Union, and the instability of the local community following the departure of Saks Fifth Avenue from the Stanford Shopping Center in 1995, we are convinced of the tremendous interest on our campus for Varsity Women's Power-Shopping," Dr. Leland told a standing room-only crowd of media and community leaders at today's press conference held at the local Victoria's Secret store. "My wife Stephanie…. uh, and I are very excited to add it as Stanford University's 35th intercollegiate athletic program. With our university's immediate proximity to one of America's premier retail shopping centers, including four-minute access to a Bloomingdale's, a Nordstrom, and a Neiman's, our plan is to have the Women's Power-Shopping program in place as a fully-funded varsity sport for the 2002-03 season and use the upcoming 2001-02 season as a transitional, and highly transactional, year."

Said Leland, "At what other premier academic institution in the world can a young woman literally have freakin' breakfast at Tiffany's? We are situated less than one mile from an Ann Taylor, a Talbots, a Pottery Barn, and a Williams-Sonoma. Who can recruit against us? Our scholarships come in the form of gift certificates! We have more than 100 retail stores and restaurants on Stanford land! We are the only Division I program with its own Cornelia Park! Our inaugural orientation weekend for prospective "scholar-shopper-athletes" includes an eleven-hour Saturday field trip to Illuminations, Godiva, Papyrus, bebe, Haagen-Dazs, and Crate & Barrel. They even top it off with a VIP tour at Coach for Crimeny's sake!

Thanks to the fine efforts of our staff, we have already established a variety of "shop-study" internship opportunities at Macy's, Ralph Lauren, the Gap and Arthur Beren Shoes. We expect to compete for the national championship every year. Our mission is to become "The Crabtree & Evelyn of Collegiate Shopping."

The rather expensive new program will be coached by Stanford alumnus and Mileage Plus maven Mimi Koberlein, who has led the expenditure-friendly Redwood City Electronic Commerce Purchasing Initiative for the past several months. Ms. Koberlein has shopped at the Stanford Shopping Center for many years and in addition to her substantial retail browsing background, has gained tremendous on-line purchasing experience since the late 1990's.

The "Lady Card-Chargers" will compete against well-established and well-funded purchasing powers like Southern Methodist University in Dallas (home to a newly opened on-campus Neiman Marcus), New York University (which has an exclusive collaborative research program with Bergdorf Goodman), and the currently credit-strapped Pacific-10 Conference rival University of Southern California, which last year had to close its satellite campus on Rodeo Drive in Beverly Hills. NYU finished runner-up to SMU in last year's 27th annual NCAA Division I-A Power-Shopping Championships held every Thanksgiving weekend at the famed Mall of America in Bloomington, MN.

Stanford's Lady Catalogers plan to participate in numerous "til ya drop" events such as the prestigious J. Crew Cross-Shop Classic, the Banana Republic Invitational, and the Intercollegiate Retail Association Championships, held annually at the famed Galleria Mall in Houston, TX.


Media Contact

Ms. Kate Spade
Stanford Athletic Shopping Department
Arrillaga Family Shopping Center
Stanford, CA 94305-6150
650-923-6700 (voice)
650-925-8600 (fax)

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