The Bootleg Scores Big in Las Vegas!

We've never really lacked for confidence here at The Bootleg. We are the kings of Cardinal sports coverage, and that's an unchallenged fact. Still, we had to smile and we enjoyed the moment when the first ever Scout Publisher Awards were handed out last week. Reinforcing what you already knew, The Bootleg took home a weighty award for our website, plus a trophy you would expect for our magazine.

Now that is a rockin' headline!

The 2007 Convention was held June 11-14, 2007 at the New York New York Hotel in Las Vegas.  A great time was had by all, and we don't just mean at the casinos, clubs, and University of Oregon cheerleader training centers.

What happens in Vegas usually stays in Vegas, but we are going to make a rare exception.  We are very proud to announce that The Bootleg won not one, but two major awards for outstanding achievement in publishing.

1. won for "Best Site Content"

We seldom get the opportunity to blow our own horns (which has been tough ever since horns and most other noise makers were banned at Pac-10 conference stadiums in the 1980s).  However, receiving this coveted award is a real coup, beating out more than 157 other college websites in the network!  It is a tribute to the entire Bootleg organization, but primarily to the work of's powerhouse Publisher extraordinaire Michael Eubanks.  Please join Lars, Carridine, and yours truly in a tip of the hat to our remarkable "Chief Bootie", whose indefatigable effort and superlative work have been so rightfully recognized on a national stage.  Simply put, our "ME97" is the best web publisher in the entire country, and we hope this award heightens our fans' awareness of the quality of his outstanding work.  His recruiting coverage is incomparable, his stories insightful, his overall production irreplaceable.  Well done, Mike!

2. The Bootleg Magazine won for "Best Olympic Sports Coverage"

So basically, The Bootleg Magazine essentially won the publishing equivalent of the Sears Cup.  Damn!  Sure, at Stanford we have an inherent advantage in that our fan base is well-accustomed to following a wide variety of non-revenue sports, but it still takes a lot of time and effort.  We want to recognize Mike and our many excellent contributing writers for helping make our Sears sports coverage the best in the nation.  We will be announcing our award in Section 214: Row W during the second television time out at the UCLA football home opener.  Makes your plans now!

The photo shows Mike with Scout's General Manager, Patrick Crumb, as "ME97" is presented with the award for "Best Site Content".  Mr. Crumb has been with Scout since the company's launch in 2001 and was the company's President & General Counsel, a member of its board of directors and an inside investor who clearly got a generous return on his investment.  Crumb oversaw Scout's corporate and business development, corporate finance, mergers & acquisitions, legal affairs and major strategic partnerships, including FoxSports, Yahoo, CBS Sportsline and Sports Illustrated.  Following the acquisition of Scout by Fox Interactive Media in late 2005, Crumb was named General Manager and now oversees all aspects of Scout's business on behalf of Fox.

Scout Media, Inc., the parent company of, the country's No. 1 independent online sports network, is owned by Fox Interactive Media [FIM], a subsidiary of FoxSports.  Scout Publishing is the producer of 45 of the most widely read local sports magazines in the United States.

The 35 college-specific magazines in the Scout Publishing network include Alabama, BYU, Cal, Clemson, Colorado, Connecticut, Florida, Georgia, Iowa, Iowa State, Kansas, Kansas State, Kentucky, Louisville, Miami, Michigan, Mississippi, Nebraska, North Carolina, North Carolina State, Notre Dame, Ohio State, Oklahoma, Oklahoma State, Oregon, Penn State, Stanford, Syracuse, Texas, Tennessee, USC, Washington, and Wisconsin.

Hmmm.  Have you noticed that most of these are major traditional powers, public universities with student enrollment typically in excess of 20,000 and alumni based in the multi-100,000s?  Along with BYU, Notre Dame and USC, Stanford is one of only four private universities in the group.  Notre Dame and USC have among the strongest football traditions and have an astounding 18 "Poll Era" (since 1936) national championships between them.  BYU has an entire religion that includes support of BYU sports right along with tithing and missions.  BYU has nearly 30,000 full and part-time students, and 98.5% of their alumni base resides in the United States.  The Morman religion, aka The Church of Jesus Christ of Latter-Day Saints has more than 12 million members, with more than six million of those residing in the United States.  That is a lot of potential subscribers, although some of the female readers are known to share the same copy in their households!

So Stanford is small, private, non-denominational and lacks a consistent winning tradition.  Why then, in the face of such overwhelming disadvantages, do we keep plugging away running a best-of-class website and publishing a national award-winning magazine?

Because as you know… "We bow to no program at Stanford University!"

Freakin' A!  Bring it on!

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