"It's a process," the first-year headman says endlessly when talking about Tennessee's march back to relevance.
Ten-win seasons don't materialize over night. Southeastern Conference championships don't come with a snap of a finger.
Class of 2014 Tennessee commits have taken Jones' catchphrase to heart. They understand righting the wrong will take time.
FOX Sports/Scout four-star wideout Dominique Booth was perched along the sideline to watch the Vols slip past South Alabama on Sept. 28.
The 6-foot, 190-pounder described his visit as "great as always," but admitted there were some negatives.
Tennessee turned a blowout ballgame into a one-score nail-biter. Floods of orange-clad fans bolted for the exits early. Booth noticed it all.
"I hate seeing fans leave early," Booth told InsideTennessee. "Hate it. Can't stand it. And the game did get a little rough at the end which is never good."
None of that matters to Booth.
The No. 22 wideout in the country is firmly committed to Tennessee.
"I'm totally committed. I'm not talking to nobody else," Booth said. "I mean, my word is my word."
The Pike (Ind.) High School product knows sold out crowds and blowout wins will come in the future. Just maybe not this season. It's been drilled into his head over and over.
"I knew before the season that it wasn't going to be a perfect season and that the team isn't where they want it to be just yet. I mean, they said it on the video before the game. I know it's going to take time," Booth said. "People aren't looking at the results and questioning coming here or nothing. I'm not expecting them to win every game this season or anything."
Many questions have surrounded attrition in Tennessee's second-ranked recruiting class – will the Vols be able to hang on to hotly-recruited prospects if they continue to struggle on the field?
Booth said there's not a current Class of 2014 commit that's wavering on his verbal pledge.
"I don't think people are as wavery as people think," Booth said. "People make it seem like there are a lot of guys in our class that our on the fence or something because of some games not going the right way, but that's not the case. Everyone is fine. It's not even a big deal."
While Booth undoubtedly wants to see his future teammates find success on the gridiron, losses aren't necessarily a bad thing.
"When we win, of course that's great. That's what you want," Booth said. "When they do lose, it just shows us committed guys that we need to come in here next year and compete and turn this thing around."
While full crowds and high-energy environments don't matter to Booth and many current Vol commits, he sees the importance of getting uncommitted prospects to trip to Knoxville for the Georgia game.
"To get uncommitted guys up here for Georgia is huge," Booth said. "The game is going to be huge – the crowd and all that. Those uncommitted guys need to see that. We need to get those guys here."
One of those "guys" is four-star defensive tackle Charles Mosley. It's unclear whether the Brighton, Tenn., prospect will be on hand Saturday.
Booth said he talked to Mosley during the South Alabama game and feels confident where the Vols stand.
"I talked to him about the game and where he is at with everything. I mean, he's good. He's always liked Tennessee," Booth said. "We're good with him right now. I think we're in a good spot. Big Charles needs to get back here for the Georgia game."