Former FOX Sports and Scout four-star Marquez North gave Tennessee fans a clear example of that with a key 39-yard reception in the fourth quarter that set up a game-winning field goal in a 23-21 upset of then-No. 9 South Carolina on Saturday.
Looking at the future, the Vols have another prospect on his way in the person of Preston Williams.
The 6-foot-5, 190-pounder is Georgia's top junior wide receiver, competing at Lovejoy High School. He is a FOX Sports and Scout four-star prospect and the No. 8 wide receiver in the 2015 signing class.
The Hampton, Ga., native was in Knoxville to see the Vols fall 34-31 in overtime to then-No. 6 Georgia on Oct. 5.
"It should be tough because we lost in overtime at the last minute," Williams told InsideTennessee. "They cheated us out of a touchdown…two touchdowns actually. "It hurt. I was about to cry myself."
The announced crowd at Neyland Stadium for the Georgia game was a sellout at 102,455.
"The fans love football; you can say that about them," Williams said. "They love the team."
Even though instant replay reversed a call on a touchdown that may have won the game over the talented Bulldogs, Williams is confident that head coach Butch Jones has the Big Orange on the right path.
"It's going in the right direction. It's good," the pass-catcher said.
Every coach on the Tennessee staff spoke with Williams during his unofficial visit, including Jones.
"It was good," Williams said. "He can't wait for me to get up here. I'm ready to come up here myself.
"People are treating me real good like I'm a player here myself right now. Williams, who ranks in at No. 219 in Scout's Ultimate 300, recently earned heavy praise from national scouting director Scott Kennedy:
"Williams is big, fast, strong, and fluid on the football field. He is a long strider that glides when he runs covering a lot of ground without ever looking like he's moving that fast or having to try very hard. All he's doing is running away from people. He has excellent body control and balance, combined with his size, making him a nightmare to tackles one on one by a smaller defensive back."
In 2012, Lovejoy finished runner-up in GHSA Class AAAAAA, losing to Norcross. Williams & Co. travel to Newton on Friday.
See video from FOX Sports and Scout of Williams in action during his junior season below: